Product Manager, Premium Video - Nba Digital
New York, Ny, Us
- Drove strategy, growth, and product development for NBA League Pass, the NBA's Direct to Consumer live streaming service- Managed the product lifecycle for NBA digital products, with a focus on live video- Oversaw product planning and execution through all stages of product development, including strategy, concept, definition, development, release and post-release activities- Defined and analyzed key success metrics for live video products, and communicated to stakeholders- Collaborated with internal matrixed departments, including but not limited to operations, technology, PMO, sponsorships, core video technology, sports data, quality assurance and marketing to determine product requirements and operational product plans, including feature upgrade plans, product sun-setting, sponsor integration, promotion programs, and development prioritization