Michael Cottingham Email & Phone Number

Randleman, North Carolina, US

I collaborate with others to provide leadership, strategic direction, and execution of all organizational marketing and communication initiatives. My team is charged with leveraging strategy, innovation, and creative approaches to bring greater awareness to Victory Junction’s mission and impact.

Founded and lead a marketing and communications consulting agency focused on helping nonprofits and small businesses reach target audiences and drive revenue. Services include:Strategic marketing and communications plan developmentMedia, public relations, social media, and thought leadership strategyBrand and core message development Digital and print.

Basel, Basel, CH

Media relations contact for national and regional news media. Wrote, edited, and issued press releases, employee features, crafted media responses for leadership, and secured placements in top agricultural publications.Participated in global communications team calls, providing updates on U.S. issues and media developments.Worked cross-functionally with.

Greensboro, NC, US

Managed worldwide United Way brand for the third largest market in North Carolina. Developed and executed marketing strategies, engaging 15,000 donors, 5,000 volunteers, and 11,000 social media followers. Created impactful print, digital, and video collateral featuring inspiring success stories to promote donor and volunteer support, driving awareness.

Winston-Salem, NC, US

Managed communications for Wake Forest Baptist Health's Northwest Community Care Network that provided Medicaid patient care management services across 10 counties.Led the creation of a three-year strategic plan, annual communication plan, and developed a merger alliance communications plan.Presented reports to board of directors led by Wake Forest Baptist.

Oversaw communications for state-contracted agency that managed Medicaid mental health, developmental disabilities and substance abuse services and providers in four counties.Member of Management Team charged with operational oversight. Served as state legislative liaison and had regular contact with local government officials.Developed disaster response.

Supported marketing and sales efforts for national nutraceutical, Revival Soy. Created materials used to educate physicians, including brochures, one sheets and mass mailings.Distributed materials, secured product approval and office placement through physician office visits. Oversaw public relations efforts and issued local, regional and national press.

Created, produced and eventually sold monthly tabloid newspaper.Management, advertising sales, billing and contractual agreements.Story and editorial writing, editing and overall design. Managed contributing writers.Community functions, presentations, and speaking engagements. Performed client advertising/business needs assessments.

Managed/edited section A, contributing writers and photographers.Wrote stories, columns, editorials and generated story ideas. Front page and internal layout, including photo selection. Attended and reported on government meetings. Maintained close relationships with general public and elected officials.