FSO Business Transformation team

FSO Business Transformation team

FSO Data and Analytics team

FSO Data and Analytics (DnA) team

- Designed a market entry strategy from scratch to develop the firm’s expansion strategy. Tasks include: real-estate competition analysis, market research, business plan drafting and development of new partnerships - In charge of corporate marketing development: I developed and managed online marketing tools (blog, Facebook,Twitter, Google+) and advertising media (creation of a newsletter and brochures) to increase brand awareness

- Participated in the creation and design of a customer loyalty programme: I completed quantitative data analysis to identify high-potential customers and provided specific strategy recommendations based on study findings. - Designed a lifecycle engagement strategy to increase cross-product purchase across the wedding department and other departments. I focused particularly on increasing customer insight and loyalty among the Asian population by writing requirements for behavioural data capture and reporting.

- Gained knowledge on mutual funds through an acute case study of the fund Overlord Premium by liaising with the fund’s managers and analysing the business report - Participated in a team project of three that had to develop an interactive broker for the firm. I was in charge of writing the business plan and analysing the market trends and competitors- Made use of the interactive platform XTB to develop an understanding of the Foreign Exchange market