Marco Deiana Email & Phone Number

Italy

Milan Area, Italy

Stipa represents excellence in design and manufacturing of stands for fairs, events and conferences, interior design for shops and showrooms, allocated spaces for museums and exhibitions, installations and outdoor events.

Rodengo Saiano

I managed the marketing and communication activities for all the group brands: Ercos (heating) and Ponsi (bathroom). I reported directly to the CEO, I managed two people, daily contacts with sales managers, sales agencies and customers.Main results:- Development of a solid and reliable corporate image through a complete update of catalogs, company websites, social networks, logos and guidelines;- Management and optimization of the marketing budget;- 100 stores set up with Ponsi and Ercos products;- Launch of complete bathroom proposals with differentiated communications for wholesalers and endcustomers;- Development of a reporting system and control tools to monitor company performance and salesagencies;- Implementation of technical library and collaboration with augmented reality agencies.

Milan Area, Italy

I worked in the European marketing team, reporting directly to the European Marketing Manager.Responsible for several European Digital Marketing projects:- Creation and development of the B2C and B2B websites for all the countries of the group;- Apps: 3D Planner, Library, Expo App, developed with international agencies;- Analysis of traffic data of all group websites and SEO activities;- Collaboration for the creation of the product database, images, publications (DAM).Responsible for the European Marketing Intelligence function:- Creation and diffusion of the monthly and quarterly dashboards about the market and sales trends of the countries, developed collaborating with major research companies (BRG, GFK, national governments) and submitted to the Marketing Managers and CFOs of the individual countries.

Milan, Italy

I worked in the marketing team that cares all the initiatives for the Showroom channel.- Responsible for the loyalty program reserved for the best sellers, most important investment in the channel;- Development of new corporate website in collaboration with HQ;- Periodic and ad hoc sell-in and sell-out analysis;- Creation of materials for the sales force

Milan Area, Italy

I worked in the marketing team that managed all the aspects of the Elvive brand, the haircare specialist in in the Italian market.- Responsible for the sell-in and sell-out analysis of the brand;- Development of POS materials, media campaigns on press, TV and radio;- Daily collaboration with the divisions of trade marketing, management control, legal, logistics and supply;- Personal project: planning the launch of new products.

Capannoli (Pi), Tuscany, Italy

• Management of product line "Heavy Vehicles";• Planning marketing initiatives (addressed to customers and agents);• Price list update;• Evaluation and launch of new products• Preparation of local and national meetings;• Personal project: company repositioning in the agricultural and nautical sector.

Master Of Science (Msc), Marketing And Market Research

Bachelor Of Science (Bsc), Economics And Management