I founded De La Digital in 2015 out of a strong desire to specialize in cutting edge digital marketing projects. Since then, I have led teams in the outdoor sporting goods industry, eLearning, marketing and non-profit organizations to build digital products and campaigns that exceed expectations.Over time, my technical curiosities as a digital marketer grew and I returned for an education in software engineering in order to deepen my understanding of web technologies and frameworks. These days, I operate as both a team lead and full stack web developer.

I attended Flatiron School's Immersive Software Engineering Program to deepen my understanding of web development technologies and frameworks. I worked on solo and collaborative projects to develop web applications with user authentication, protected routes, and custom backend APIs.Technologies:• Frontend: Javascript ES6+, React, Redux, UX Design Best Practices, Semantic HTHML5, CSS3• Backend: Ruby, Rails, SQL, ORMs, Active Record, API Development• Other: Git, Github, MVC Pattern, Component Pattern, Object Oriented Programming, Functional Programming, Agile Principles and Values, Deployment, Data Structures

As a component technology, Boa is faced with the unique marketing challenge of having to integrate seamlessly into a product and yet, conversely, stand out as a product of its own in the mind of the consumer. As a marketer at Boa Technology, I learned how to constantly mediate these two objectives in order to communicate effectively to both a B2B and B2C audience simultaneously. At Boa Technology, I was primarily accountable for the marketing strategy, planning and implementation of its core product categories: Cycling, Snow and Outdoor. In addition, I was also responsible for managing and redesigning the website and its global iterations (www.boatechnology.com), as well as the creation of numerous product marketing assets such as product videos, retail communications, tech manuals, user experience research and more.•• Yearly strategic and tactical marketing planning for each business category. Carefully budgeting to make the most of our investment in each vertical.•• Cultivating and managing partner marketing relationships with our consumer brands to create collaborative and mutually beneficial marketing campaigns.•• Creating innovative cross-platform marketing campaigns that included digital, cooperative, experiential, social and print components to obtain rigorous YOY performance goals of at least 250% in most MROI metrics.•• Developed and maintained trusting and positive relationships with editors, athletes, partner agencies and other media professionals in order to secure quality placements, adding value with little to no cost.•• Managed relationships with outside creative agencies and vendors.

I was part of the first Apple Store Leadership Program led and endorsed by Ron Johnson. The Apple Store Leader Program is a rotational program, which exposes Associates to every aspect of leadership within Apple. I was 1 of 120 graduates selected from 17,000+ applicants worldwide. Over 24 months I completed extensive training and applied Lominger competencies, situational leadership, Myers Briggs, hiring, marketing, PR, management, talent selection, operations, visual merchandising, and culture. All with the aim of enriching lives through technology and optimizing the customer experience.

Red F (ROJO) was my first exposure to working within an agency role. ROJO is a subsidiary of Red F that specialized in advertising to the Latin American market. In my role as Assistant Marketing Manager, I planned and executed multi-channel, bilingual marketing campaigns for DirecTV, UnitedHealth and AARP. At ROJO, I learned how to manage a client-based relationship, buy media, provide creative direction, manage art production and effectively focus on our client's ROI. In a nutshell:• Performed quantitative & qualitative research to understand the client's needs before investing in large campaigns.• Implemented experiential, web, mobile, print, direct mail, broadcast and digital marketing campaigns.• Managed client relationships with strong client advocacy. Made sure we were doing what was right for our client, not just the agency.

I became a Legal Assistant at the law firm of Bogin, Munns & Munns, P.A. shortly after graduating from college. My professional objective was to determine whether or not I should pursue law as a profession. At BMM, I learned how to multi-task, inspect legal documents in great detail, file court orders and other legal documents, perform investigative analysis, handle administrative office duties, take notes quickly in great detail and how a legal team works together.