Melissa Demarinis Email & Phone Number

Iselin, New Jersey, Us

Lead team in developing strategic marketing and integrated brand commercial execution for global marketing in a growth category. Established transformational portfolio plan driving category innovations, generating differentiated content and brand value creation through collaboration with global cross-functional product, marketing and sales teams.- Cementing new global portfolio architecture and brand identity, driving double-digit incremental revenue growth over 5 years: includes ideation, new product development through successful ongoing commercialization.- Developed and leading Digital Transformation activation plan for Enterprise, from pilot at Business Unit level, through ongoing rollout to improve conversion rate by 13% during a pandemic.- Providing leadership for team to ensure collaborative efforts across regional teams and functions to enable goals are met; participate across enterprise projects to support business objectives.- Developed ABM strategy with cross-functional team to double SOW in top 20 accounts.- Launched targeting resources, integrated with CRM and digital selling systems.- Generated 20% growth with current customer base with global data-driven technology ABM campaigns.- Devised global launches under new sub-brand, yielding 15% incremental revenue.- Successful launches of 5 digital platforms to scale opportunities and improve customer satisfaction rate 25%. - Created training content plan with Product/Clinical and Patient/Consumer Teams to increase sales effectiveness, technical knowledge, value support.- Initiated synergistic portfolio plan with data-driven content to reverse negative decline of legacy products by 18%.- Acting Medical Science Liason (16-21). Created compliance process for HCP interactions, supporting adopting processes. - Currently mentoring mix of SaM associates; on-boarding new associates to business.- Recognized for 6 outstanding contributions by leadership (award ea year: 2017-21; Rising Boat award 2022).

Supported the establishment and development of a Senior Advisors Advocacy and consulting company, with goal of supporting Delaware seniors with their needs for active aging and empowerment. Responsible for consumer marketing, supporting business development and expansion efforts. Led strategic planning to develop the brand identity and all marketing collateral. Initiate and execute marketing generation campaigns to drive growth and awareness in the market. Provide consultation services to companies in the senior care and healthcare space regarding their marketing plans and collateral.

Lead marketing and product management efforts as a member of the executive team (as consultant and FTE) to develop strategic direction and work with global teams on implementing the local market strategy for a targeted consumer portfolio of adult intimate apparel, health and wellness, skin and wound care products. Lead the North American B2B and B2C Marketing for Division to achieve 40% expansion, through new commercialization strategy for retail expansion (consumer, ecomm) with new brand expression and identity, and tactical execution plans through integrated channels for effective implementation.•Transformed commercial and market access plans through global collaboration and strategic partnership expansion agreements for homecare sales channels•Launched a sourced line of OEM skin and wound care products to add 15% incremental revenue for the business through eCommerce/digital sales channels•Led agency in creating cross-channel strategy for 20% increased retail penetrationLead the North American B2B and B2C Marketing for Division to achieve 40% expansion:• Transformed commercial and market access plans through global collaboration and strategic partnership expansion agreements for homecare sales channels• Launched a sourced line of OEM skin and wound care products to add 15% incremental revenue for the business through eCommerce/digital sales channels• Led agency in creating cross-channel strategy for 20% increased retail penetration

Joined executive team to lead Marketing and Business Development teams in developing and executing a strategic turnaround plan to reverse negative sales and profitability trends for medical and laboratory portfolio. Established value proposition for portfolio (oncology, hematology, diagnostic, dialysis, blood collection) and set stage for expansion into new sales channels and critical healthcare verticals through strategic alliances and distribution partners. Worked with global team to initiate new positioning strategy. Built sales and education programs based on consumer and customer insights to deliver increased trial rate and fill pipeline. Increase distribution channels and sales presence (through IDNs, GPOs, etc.). Manage all marketing plans, media, trade events, digital marketing, social media, sales tools and trade events. Led inside sales and contract sales teams. - Developed and executed new sales strategy with team, including new field execution, sales operations platform and incentive plans to achieve double-digit growth.- Created new campaigns to drive awareness and trial of products. Lead field teams in go-to-market strategies, and selling the value proposition for the brand. Developed new resources, tools, collateral.- Created new customer service strategy and practices for call team.- Devised and executed all sales training programs, both face-to-face and remote (webex, go-to-meeting).- Overhauled key analytics for business forecasting and implemented new CRM. Enabled sales teams to raise and drive results for the brand level P&L focusing on gross profit, net sales and brand contribution. - Leadership for product innovation and launches; provided analysis to global new specifications and obsolescence.- Created a competitive intelligence database, market trends database and supporting tools to drive sales.- Results: Tactics delivered 30% revenue gain FY 2014-15; Set to achieve 35% gain FY 15-16.

(consultant to President Jan - May; regular FTE June 2015)- Achieved KPIs of adapting culture of organization, setting immediate growth strategy and developing long term vision plan for a new sales and marketing organization that could deliver growth- Developed and implemented sales, distribution, GPO, and pricing strategies to halt decline and turn around profitability; reorganized and re-built the sales organization to align with channel growth and expansion- Responsible for execution of Go-to-Market and product strategies in critical healthcare verticals, GPOs, IDNs and OEM-Attained a 30% sales growth and market share expansion in FY2015-16 through Distribution- Supported President with development of all company sales CRM systems, forecasting improvements and funnel management- Architected a plan with sales teams to leverage CRM/Salesforce.com and integrate data with other systems to more accurately track and report on growth and metrics- Developed and executed a new sales incentive plan to drive profitability; increased trial rate by 300% and conversion rate- Responsible for assisting President with all channel management and distribution partners for North America- Team negotiated and awarded the top 5 US market GPO contracts, including: MedAssets, Premier, Novation/Vizient, Intalere/Amerinet, HPG/HealthTrust- Expanded distribution partnerships significantly by negotiating and securing national distribution agreements with Cardinal, Medline, McKesson, and Owens and Minor, as well as expansion with regional distributor partners

Responsible for channel sales, product and marketing strategies to drive growth of consumer nutritional products, health and wellness supplements, nutraceuticals and injectables targeted to consumers and healthcare providers treating obesity, diabetes, cardiology, women's health, cosmetic surgery, dermatology and sports nutrition. Led the team in business development, marketing, and sales support activities in consumer, distribution partners and franchise retail.- Lead team in product development, sales and marketing efforts for the channels; lead team on growth initiatives for the brand to maintain and strengthen the position within the marketplace- Jointly with the EVP and team, create and execute channel specific go-to-market plans within a well-defined business planning process and defined key account strategies- Oversees launch excellence efforts by the channel to build world class launch deliverables and execution in market - launched 40 products over 18 months to drive incremental growth- Lead retail franchise marketing efforts to drive expansion across the US - NPD strategic plans with leadership team to drive channel sales, product andmarketing strategies to expand portfolio of nutritional/food products, health/wellness OTC supplements targeted to consumers and healthcare providerstreating obesity, diabetes, cardiology, gastroenterology, bariatric surgery andrelated fields; developed new executive coaching platform to drive business governance•Executed strategic business development and expansion plan to launch 40 SKUs in18 months under new sub-brand, gaining 25% incremental revenue•Created new digital HCP and consumer content marketing plan that generated increasedrevenue of 30% over prior year; including satellite media tour and new TVC campaigns• Developed sports nutrition strategic line extensions driving new product developmentplans to create additional revenue streams in new channel (consumer, university)

Stockholm, Se

Led team responsible for Cross Channel Sales and Marketing, with integrated product development and marketing strategy and sales execution for a portfolio of health and wellness products and apparel: intimates, skin care and accessories. Set strategy for the marketing and sales teams and led development plans for portfolio, including strategic services, with premium positioning for healthcare and retail partners. Lead the Field Marketing Team, with responsibility for Sales, Retail Distributors, Wholesalers, Franchise Distributors execution plans. • Lead online and ecommerce development to drive incremental revenue opportunities and drive 60% growth and expansion. Implemented new CRM and cloud systems to drive improved effectiveness and efficiency with field teams to improve reporting and pipeline strategies. • Provided specifications for product development & optimization based on research, segmentation insights, program data and market analysis. Managed marketing services, collateral inventory & trade event strategy for sales teams.•Selected as Circle of Excellence Award Winner 2012 and 2013 (awarded to Division’s Top Performers). Developed sales and commercialization strategy for new product launch that yielded 150% volume growth over prior year. • Developed new Quarterly Business Reviews with Finance Team that identified key trends for partners.• Generated 20% greater efficiency in marketing services through launches of consolidated procurement pipeline. Identified opportunities for process standardization, leading to 30% savings. • Attained consumer loyalty and retention rate by creating innovative products, programs and customer engagement initiatives.• Spearheaded Consumer Retail business development efforts with influencer sales and marketing that exceeded defined goals: 100% rate utilizing new services with target segments.- Met all sales targets for regions over 3 years and improved retention rate with apparel and hygiene accessories to 85%

Stockholm, Se

Promoted to establish and lead team to improve brand experience across channels, aligned to global brand platform. Responsible for sales and solutions strategies for B2B and B2C audiences, in addition to managing public affairs and public relations.• Worked with EVP on turn-around of declining North American Consumer Products business to growth. In 2009 and 2010 achieved record sales and double-digit growth in consumption, resulting in an increase in U.S. market share and attaining the #1 brand position in Canada.• Developed differentiated positioning and global advertising campaign with best-in-class copy test results (CEI > 200), which resulted in brand awareness increasing from 41% in 2011 to 80% in 2015. Redesigned global packaging that significantly increased the ability find the package on-shelf, purchase intent and key consumer attributes such as femininity, modern and made for me. • Developed and launched digital/e-commerce platform that generated trial, repeat and loyalty. Platform includes website design and content management, digital (SEO, SEM, email, banner advertising, video, chat, mobile, where to buy information, reviews, etc.), online sales and trial kit fulfillment, couponing, CRM, and supplier direct fulfillment (we fulfill customer branded orders for our online affiliate customers such as Walgreens and CVS). Traffic to the website increased +200%, consumer engagement has increased +500%, direct marketing conversion rate of new visitors who order product or a trial kit exceeding goal of 20%. ROI for capital expenditure exceeded plan.• Created new customer experience and service strategy: improved NPV satisfaction levels 15%.• Devised and executed marketing, product team and sales training with the team, live and remote (digital selling, sales enablement platforms, CRM): improved execution, trial, conversion rates by 30%.• Reallocated A&P and Trade investments and redesigned collateral to maximize impact and ROI.

Stockholm, Se

Managed the brand marketing team. Promoted to lead brand team and establish efforts to improve the brand experience across channels and markets. Responsible for developing sales and solutions strategies for B2B and B2C segments. Develop sales and marketing strategy to increase Directed all public affairs/public relations and communication plans. Developed social media and digital presence for brand. Utilized research and data mining to identify annual growth strategies for the brand as part of the global brand team.- Team raised brand awareness by 15% in consumer retail and homecare channels with cross-channel campaigns.- Launched new global brand platform in local markets. Increased awareness 50% with key stakeholders internally, then 8% externally through digital marketing efforts and consumer education campaigns.- Developed new ecommerce revenue stream with direct-to-consumer platform; yielded 200% incremental growth.- Developed plans to improve customer experience, based on market feedback and insight gathering.- Executed new plan for integrated Customer Service and Distributor Relations team for integrated channel support.

Stockholm, Se

Directed daily activities as they related to business development and market expansion efforts. Led strategic planning centered on the improvement of account retention and penetration levels for $400M business. Launched in-depth business intelligence research initiative to identify trends & develop new customer experience platforms with insight data. Oversaw market initiatives aimed at segments; conducted stakeholder interviews to determine business needs/objectives. Drove efforts to support ROI for marketing programs by administering quality assurance analysis, scorecards and vendor reviews. Initiated & executed lead generation campaigns to drive growth.- Amplified operational success rate from 20% to 85% by developing multiple unique programs that successfully raised sales over 300% in the channel.- Initiated new data reporting relationship to fill need for US Market data, to track sales and growth potential.- Raised account retention levels in the US and CA markets, from 75% to 95% by designing and implementing innovative support programs with services targeted at improving customer engagement, experience and satisfaction levels for key stakeholders within the accounts. - Diversified service and program offerings by cultivating existing customer segment support program to aid those with specialized care needs across channel settings. Developed all internal employee training materials and external consumer support materials.

Stockholm, Se

Responsible for developing and delivering innovative new solutions to better meet the needs of a defined target audience. Work with cross-functional teams to develop prioritized concepts through all stages of the innovation funnel from concept to launch. Collaborate closely with the Global Brand Director (GBD), lead markets, customer insight team, R&D and others to create strong eight quarter launch plan to drive company sales growth and reach overall targets. Recommend to the Global Brand Director (GBD) the assortment vision & ambitionBased on customer insights for executionDiscover, develop and evaluate new territories/new concepts that enables a balanced flow of activities with a launch planRecommend product and solution innovations that build on key brand features & design to Global and validate with key marketing communitiesDevelop assortment, claims and pack designGive input to strategic innovation teams Secure alignment with Sales teams and lead field positioning and differentiation for offer

Burbank, California, Us

Managed sales and marketing efforts for 6 publications. Oversaw development of editorial copy through final print production. Managed inside sales, pricing, invoicing and customer service team for publications. Generated promotions to drive increased advertising sales. Initiated European version of the publication to meet market expansion goals.

Executive Program, Sales Enablement And Change Management

Education record

Education record

Master Of Business Administration - Mba And Marketing Strategy

Bachelor'S Degree (2), Double Major: Psychology And English, Communication/Media Studies

Education record