Matthew Denning Email & Phone Number

Greater New York City Area

Event Experience StrategistResponsible for developing and executing event experience strategy for IBM CHQ Events as well as provide guidance and support to global event practice.Responsibilities included but were not limited to:- Creating event experience strategies for proprietary and key third-party events worldwide- Designing event experiences (activities, attractions, booth and expo designs)- Work across all IBM portfolios- Content management and deployment - Business partner and agency relations

Greater New York City Area

Event Marketing SpecialistResponsible for researching, developing and executing event strategy for IBM Social Business, IBM Commerce and IBM Watson Marketing portfolios. I’ve executed of over 60 events within this role.Responsibilities included but were not limited to:- Marketing research- Developing worldwide event strategy - Demand generation and audience acquisition- Designing event experiences (activities, attractions, booth designs)- Content management and deployment - Communication plans (internal, external and social media)- Business partner and agency relations- Staffing- Post event ROI reporting- Contracting and processing- Budgeting management

New York, New York

- Executed televised direct-response campaigns through live Twitter integration events for Modern Family and Target.com digital properties producing 17% higher viewer ratings for the USA Network in primetime.- Provided support for On-Air Marketing team for all inventory coding request, house number assignments and promotional libraries.- Managed live promotional logs, promotion approvals for production companies and client sponsored social media integration events.- Facilitated transition to new promotion scheduling software by scheduling daily logs, and working with multiple promotion system platforms

Wilton, Ct

- Coordinated event planning and social media marketing for the largest invisible fence company in the country.- Managed new business event identification process to expand beyond current client base.- Developed marketing communications including weekly blog and Facebook posts reaching over 1,200+ followers in social media.

Greater New York City Area

- Managed key vendor relationships for Lego merchandising at 27 locations of three big-box retailers (Wal Mart, Target and Toys “R” Us) between Bronx, and Poughkeepsie, NY ensuring timely and best brand exposure.- Expanded retail shelf footprint with Lego in-store facings and shelf-space by developing and building trusted relationships with store management resulting in 3x times more shelf space than competitive brands.

Greater New York City Area

- Responsible for Burton Snowboard children’s clothing line introductory displays in four Lord & Taylor stores in New York market.- Ensure creative visual presentations and proper stock replenishment.- Worked with store management to gain the best floor space for products.

Boston, Ma

• Managed day-to-day operations of $1.0 million+ outdoor clothing retailer including store inventories, merchandising displays and updating bi-weekly sales events throughout the store. Sales and units consistently beat previous YTY figures by 7% - 18%.• Managed staff of eight employees and held significant financial responsibilities including daily cash receipt deposits.

Boston, Ma

• Designed and implemented custom merchandising floor plans for all five floors of a $2.5+ million clothing store to grab customer interest and traffic leading to increased YTY in sales establishing the location as one of the country’s best performing stores. • Created unique merchandising displays such as a 20 foot wall of denim jeans which effectively promoted the various fits and washes as well as improved overall customer retail experience.

Bsba, Marketing

Diploma