Marina Devalia work email
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Marina Devalia personal email
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Marina Devalia phone numbers
I'm constantly exploring new avenues to optimize the revenue marketing engine and bridge the gap between Marketing and Sales. After 13+ years in SaaS marketing and three leadership roles, I launched Playbook Lab. It's a boutique agency that makes Sales and Marketing relationship work. We build playbooks to maximize performance of SaaS revenue teams:1. Revenue Marketing Playbook to set and track your marketing revenue sources;2. Sales Enablement Playbook to supercharge your sales funnel; and3. Go-to-Market Playbook to deliver solidified product positioning and sales enablement assets.Interested to learn more? Let's chat! Mplaybooklab.comhello@playbooklab.com
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Chief Marketing OfficerVantaca Oct 2023 - PresentWilmington, North Carolina, Us -
FounderPlaybook Lab Nov 2022 - PresentPlaybook Lab is a boutique agency that makes Sales and Marketing relationship work. I provide fractional CMO and project-based services, building playbooks to maximize performance of SaaS revenue teams:1. Revenue Marketing Playbook to set and track your marketing revenue sources;2. Sales Enablement Playbook to supercharge your sales funnel; and3. Go-to-Market Playbook to deliver solidified product positioning and sales enablement assets. -
Marketing AdvisorCloud Generation Apr 2023 - Present -
Chief Marketing OfficerCloud Generation Mar 2021 - Apr 2023Cloud Generation Learning Suite fills the gaps in association credential management. It helps you build automated and personalized learning pathways for every member, and any program. Whether it’s a certification course, professional license, or full credentialing program, organizations can start with our Credentials Directory and Course Delivery Apps, or jump into our full Credential Management solution for all the bells and whistles.
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Vice President Of MarketingCapitol Canary Nov 2019 - Jan 2021Arlington, Va, Us -
Vice President Of MarketingHigher Logic Jul 2018 - Nov 2019Arlington, Virginia, UsStrategy: Responsible for marketing direction, market expansion and campaign vision. Optimize marketing channels and scale programs to maximize ROI. Provide board-level insights.Operations & Analytics: Build and manage Marketing budget, partnering with Business Operations and Finance. Manage and track progress against established SLA with Sales.Lead Generation: Build and implement marketing attribution model, providing insight into which channels and campaigns drive and influence bookings. -
Senior Director Of MarketingHigher Logic Apr 2017 - Jul 2018Arlington, Virginia, UsLead Generation: Built, managed and optimized successful new logo demand gen programs. Developed and implemented brand new customer cross sell and upsell programs.Sales Enablement: Partnered with Sales as a core responsibility, achieving and exceeding 30% annual sales growth every year.Partner Marketing: Created a new partner marketing program to maximize brand exposure with 70+ value added vendors.
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Director Of MarketingHigher Logic Apr 2015 - Apr 2017Arlington, Virginia, UsLead Generation: Led Marketing to a 56% lead-to-opportunity conversion rate, 15% lead-to-customer rate and a total bookings attribution of 45%.Operations & Analytics: Created process improvements, optimized campaign ROI. Responsible for measurement and success of lead generation programs.Product Marketing: Managed new product launches. Developed product positioning, effective messaging and rich-media content.
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Senior Marketing ManagerHigher Logic Sep 2014 - Apr 2015Arlington, Virginia, UsLead Generation: Built a lead gen engine from the ground up. Spearheaded campaign strategy, operations and tech stack optimization of lead nurturing programs.Content Marketing: Developed and implemented new market penetration strategy: defined target audience and customer personas, created compelling marketing assets (digital, print, direct mail, video).
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Product ManagerOpptiv - The Growth Thinking® Co. Nov 2011 - Sep 2014New York, UsLead Generation: Responsible development of effective inbound marketing campaigns and creative content assets. Led marketing activities: large, medium and small scale events, advertising andsocial media campaigns.Content Marketing: Managed marketing campaigns and led development of creative content assets (blog, video, infographics, ebooks and product collateral). -
Consultant, Market AnalysisUnited States Industry Coalition Apr 2011 - Oct 2011Arlington, Virginia, UsConsulted on a market research project with wide scope of analytical activities including market sizing and competitive analysis. -
Senior Product SpecialistPacific Trade International Jul 2008 - Jan 2011Rockville, Maryland, UsCoordinated new product development from concept to production with US and international vendors.Performed account-winning sales and product line presentations with prospective clients that led to product placement in nationwide retailers.
Marina Devalia Skills
Marina Devalia Education Details
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George Mason UniversityInternational Commerce & Policy -
University Of MarylandBusiness Administration
Frequently Asked Questions about Marina Devalia
What company does Marina Devalia work for?
Marina Devalia works for Vantaca
What is Marina Devalia's role at the current company?
Marina Devalia's current role is CMO at Vantaca | Founder: Playbooklab.com.
What is Marina Devalia's email address?
Marina Devalia's email address is ma****@****ion.com
What is Marina Devalia's direct phone number?
Marina Devalia's direct phone number is +120236*****
What schools did Marina Devalia attend?
Marina Devalia attended George Mason University, University Of Maryland.
What skills is Marina Devalia known for?
Marina Devalia has skills like Product Development, Marketing Strategy, Marketing, Strategy, Competitive Analysis, Marketing Research, Cross Functional Team Leadership, Strategic Planning, New Business Development, Analytics, Business Development, Product Marketing.
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