Senior Process Analyst
CurrentCampaign Management: Develop and execute comprehensive advertising campaigns on Amazon's platform, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, ensuring alignment with client objectives and KPIs.Client Relationship Management: Serve as the primary point of contact for assigned clients, building strong relationships, understanding their business goals, and providing strategic recommendations to optimize advertising performance and drive… Show more Campaign Management: Develop and execute comprehensive advertising campaigns on Amazon's platform, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, ensuring alignment with client objectives and KPIs.Client Relationship Management: Serve as the primary point of contact for assigned clients, building strong relationships, understanding their business goals, and providing strategic recommendations to optimize advertising performance and drive results.Account Optimization: Continuously monitor campaign performance, analyze key metrics, and implement optimizations to improve ad performance, increase ROI, and maximize advertising spend efficiency.Keyword Research and Targeting: Conduct thorough keyword research to identify relevant search terms and audience targeting strategies, optimizing ad targeting to reach and engage the right audiences effectively.Budget Management: Manage advertising budgets effectively, allocating resources based on campaign performance, seasonality, and client objectives to ensure optimal use of advertising funds.Reporting and Analysis: Generate regular reports to track campaign performance and provide actionable insights to clients, highlighting key trends, opportunities, and areas for improvement.Ad Creative Management: Collaborate with creative teams to develop compelling ad creatives, including copywriting, imagery, and video content, tailored to resonate with target audiences and drive engagement.Stay Updated on Industry Trends: Keep abreast of industry trends, best practices, and platform updates within the Amazon advertising ecosystem, incorporating new features and strategies into client campaigns to maintain competitiveness and drive innovation.Cross-functional Collaboration: Work closely with internal teams, including sales, analytics, and product development, to ensure seamless execution of client campaigns and alignment with overall business objectives Show less