PRE-SALES SUPPORT-Project manage pre-sales process for 4 account executives, including preparing the RFP response, maintaining SFDC records, collecting assets, and submitting the deal for internal approvals-Partner closely with Ad Sales Marketing and Ad Research to develop case studies, stay informed on new offerings, and curate targeted client lists for first-to-market opportunities-Partner closely with the Inventory & Yield Manager on avails and feasibility of upcoming addressable campaignsCAMPAIGN MANAGEMENT-Serve as the lead day-to-day POC for advertiser/ad agency relationships, managing a book of 40+ campaigns worth over $30M -Provide regularly scheduled communications and campaign updates with clients and internal stakeholders, including reporting and technical questions-Achieve a thorough understanding of all internal systems involved in responding to client requests; including finance, billing, campaign delivery, etc. Work closely with the FP&A, Accounting and Billing teams on monthly and quarterly close processes-Partner closely with Ad Ops on campaign activations, optimization and frequent monitoring & reporting PRODUCT & DATA MANAGEMENT-Serve as account management subject matter expert on Roku's proprietary data management platform, working with cross functional teams to drive continuous improvement and wider adoption across the organization-Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients advertising goals-Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful & creative media plans, and custom ideation, including leading the charge on upsells

CAMPAIGN MANAGEMENT-Monitor and optimize 20+ quarterly programmatic advertising campaigns totalling $1.2 million in annual revenue, balancing client dictated performance objectives with company mandated profit goals-Lead pre-sales campaign engineering projects, working with Ad Operations, Account Management, and Sales teams to ensure optimal campaigns setup -Serve as main client escalation point for campaign questions, leveraging knowledge of the ownerIQ platform to proactively diagnose and resolve technical issues-Coach and mentor two junior team members on campaign management techniques, client communication styles, and internal process implementation ANALYSIS & REPORTING-Identify and analyze performance optimization opportunities throughout campaign life cycle to continuously drive strong outcomes against specific client KPIs and objectives -Collaborate with Account Analytics and Account Management to develop data-backed narratives highlighting campaign performance and demonstrating the value of partnering with ownerIQ-Forecast opportunities for additional client incremental budget by assessing current campaign performance and projected rates of return PRODUCT DEVELOPMENT & MANAGEMENT-Partner with Platform Management team to brainstorm new ownerIQ product offerings including cross device matching solutions and offline conversion attribution -Lead internal and client-facing education sessions for newest ownerIQ platform releases to ensure smooth rollouts and seamless implementation of new media products -Formulate recommendations to enhance current ownerIQ platform, addressing user pain points to help increase efficiency and drive greater utility for clients and internal users

CAMPAIGN STRATEGY & EXECUTION -Apply understanding of client objectives in relation to consumer behaviors, marketing principles, available data and Conversant product suite to develop campaign recommendations -Manage and lead campaign launches across cross-functional teams to ensure effective and efficient execution for 10 brands with annual budgets totaling over $20 million-Demonstrate expertise in all Conversant proprietary technology, tools, and processes DATA ANALYSIS & PROGRAM PERFORMANCE-Monitor campaign performance in real time to identify account risks and develop mitigation strategies -Proactively review 8 daily “account health check” reports to anticipate any technical problems with ongoing programs, and leverage reviewed data to actively diagnose and troubleshoot issues-Perform monthly, quarterly, and year-over-year analysis of ongoing customer relationship management campaigns to identify areas for optimization and greater efficiency -Assist in reviewing and interpreting performance of major client incremental initiatives (strategic campaigns, co-operatives etc.) and delivering key insights to inform future campaign planning -Examine historical, client-specific data and industry wide trends for key patterns to inform strategic recommendations for future client initiatives and campaigns-Analyze client retail conversion data to identify unique characteristics of their consumers and craft strategic recommendations to leverage those characteristics OPERATIONAL EFFICIENCY-Seek standardization and automation wherever possible by driving operational efficiency and scale -Drive adoption of new and existing products, tools, processes, and best practices throughout cross-functional and client services teams-Manage and maintain client promotions and programs against the client’s marketing calendar