Mark Foley Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

San Jose, California, Us

PRE-SALES SUPPORT-Project manage pre-sales process for 4 account executives, including preparing the RFP response, maintaining SFDC records, collecting assets, and submitting the deal for internal approvals-Partner closely with Ad Sales Marketing and Ad Research to develop case studies, stay informed on new offerings, and curate targeted client lists for first-to-market opportunities-Partner closely with the Inventory & Yield Manager on avails and feasibility of upcoming addressable campaignsCAMPAIGN MANAGEMENT-Serve as the lead day-to-day POC for advertiser/ad agency relationships, managing a book of 40+ campaigns worth over $30M -Provide regularly scheduled communications and campaign updates with clients and internal stakeholders, including reporting and technical questions-Achieve a thorough understanding of all internal systems involved in responding to client requests; including finance, billing, campaign delivery, etc. Work closely with the FP&A, Accounting and Billing teams on monthly and quarterly close processes-Partner closely with Ad Ops on campaign activations, optimization and frequent monitoring & reporting PRODUCT & DATA MANAGEMENT-Serve as account management subject matter expert on Roku's proprietary data management platform, working with cross functional teams to drive continuous improvement and wider adoption across the organization-Develop a keen understanding of how the Roku platform and unique ad products will deliver brand value in support of the clients advertising goals-Collaborate with ad sales AEs on new business sales presentations and QBRs, thoughtful & creative media plans, and custom ideation, including leading the charge on upsells

Boston, Ma, Us

CAMPAIGN MANAGEMENT-Monitor and optimize 20+ quarterly programmatic advertising campaigns totalling $1.2 million in annual revenue, balancing client dictated performance objectives with company mandated profit goals-Lead pre-sales campaign engineering projects, working with Ad Operations, Account Management, and Sales teams to ensure optimal campaigns setup -Serve as main client escalation point for campaign questions, leveraging knowledge of the ownerIQ platform to proactively diagnose and resolve technical issues-Coach and mentor two junior team members on campaign management techniques, client communication styles, and internal process implementation ANALYSIS & REPORTING-Identify and analyze performance optimization opportunities throughout campaign life cycle to continuously drive strong outcomes against specific client KPIs and objectives -Collaborate with Account Analytics and Account Management to develop data-backed narratives highlighting campaign performance and demonstrating the value of partnering with ownerIQ-Forecast opportunities for additional client incremental budget by assessing current campaign performance and projected rates of return PRODUCT DEVELOPMENT & MANAGEMENT-Partner with Platform Management team to brainstorm new ownerIQ product offerings including cross device matching solutions and offline conversion attribution -Lead internal and client-facing education sessions for newest ownerIQ platform releases to ensure smooth rollouts and seamless implementation of new media products -Formulate recommendations to enhance current ownerIQ platform, addressing user pain points to help increase efficiency and drive greater utility for clients and internal users

Chicago, Illinois, Us

CAMPAIGN STRATEGY & EXECUTION -Apply understanding of client objectives in relation to consumer behaviors, marketing principles, available data and Conversant product suite to develop campaign recommendations -Manage and lead campaign launches across cross-functional teams to ensure effective and efficient execution for 10 brands with annual budgets totaling over $20 million-Demonstrate expertise in all Conversant proprietary technology, tools, and processes DATA ANALYSIS & PROGRAM PERFORMANCE-Monitor campaign performance in real time to identify account risks and develop mitigation strategies -Proactively review 8 daily “account health check” reports to anticipate any technical problems with ongoing programs, and leverage reviewed data to actively diagnose and troubleshoot issues-Perform monthly, quarterly, and year-over-year analysis of ongoing customer relationship management campaigns to identify areas for optimization and greater efficiency -Assist in reviewing and interpreting performance of major client incremental initiatives (strategic campaigns, co-operatives etc.) and delivering key insights to inform future campaign planning -Examine historical, client-specific data and industry wide trends for key patterns to inform strategic recommendations for future client initiatives and campaigns-Analyze client retail conversion data to identify unique characteristics of their consumers and craft strategic recommendations to leverage those characteristics OPERATIONAL EFFICIENCY-Seek standardization and automation wherever possible by driving operational efficiency and scale -Drive adoption of new and existing products, tools, processes, and best practices throughout cross-functional and client services teams-Manage and maintain client promotions and programs against the client’s marketing calendar