Mike Difranza

Mike Difranza Email and Phone Number

Actionable Insights for Improved Revenue Performance | Managing Partner @ Blue Lemon Partners
Mike Difranza's Location
Sunapee, New Hampshire, United States, United States
Mike Difranza's Contact Details
About Mike Difranza

As the Managing Partner of Blue Lemon Partners, I leverage my 30+ years of experience in digital media, strategic partnerships, and marketing strategy to help clients optimize their customer acquisition and retention. I have a proven track record of delivering actionable insights that drive improved revenue performance and customer experiences across various industries and channels.My mission is to enable clients to gain a deeper understanding of the customer journey, quantify customer sentiment and perceptions, and identify improvement opportunities for their go-to-market and client success strategies. By doing so, I help clients lower their customer acquisition costs, increase their customer retention rates, and enhance their customer lifetime value.

Mike Difranza's Current Company Details
Blue Lemon Partners

Blue Lemon Partners

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Actionable Insights for Improved Revenue Performance | Managing Partner
Mike Difranza Work Experience Details
  • Blue Lemon Partners
    Managing Partner
    Blue Lemon Partners Jul 2017 - Present
    Greater Boston Area
    At Blue Lemon Partners we are focused on providing our clients with Actionable Insights that drive improved revenue performance and customer experiences in order to maximize customer lifetime value and overall enterprise value.
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  • Linkable Networks
    President & Chief Operating Officer
    Linkable Networks Nov 2014 - May 2017
    Greater Boston Area
    Linkable Networks’ credit card linked shopper marketing and loyalty (SaaS) platform enables national retailers and CPG/MFG brands to drive consumer engagement, acquisition and retention while providing retail transaction specific attribution to the media channel responsible for the result. By leveraging this attribution data retailers and brands are able to optimize ROAS across all media channels used as part of their consumer acquisition and retention strategy.
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  • Gannett | Usa Today Network
    President & General Manager- Gannett - Captivate Network
    Gannett | Usa Today Network Apr 2004 - Sep 2013
    Greater Boston Area
    Gannett is a $5.3B Fortune 500 media and communication services company. Captivate Network is the DOOH media division targeting upscale business professionals. The company develops hardware and cloud based software solutions that enables building management and their marketing teams to effectively communicate with the tenants in a single building or across an entire portfolio of buildings. In addition to the communication services, Captivate provides an advertising supported news service in order to keep tenants informed of current events throughout the business day.
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  • Digital Place-Based Advertising Association [Dpaa]
    Founding Chairman
    Digital Place-Based Advertising Association [Dpaa] Sep 2003 - Sep 2013
    Greater New York City Area
    The Digital Place Based Advertising Association is the not for profit 501(c)(6) advocacy group for the digital place based segment of the $6B US DOOH media industry.
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  • Captivate, Llc
    Chairman & Chief Executive Officer
    Captivate, Llc Aug 1997 - Apr 2004
    Greater Boston Area
    Captivate Network is the largest DOOH media network targeting upscale business professionals. The company develops hardware and cloud based software solutions that enables building management and their marketing teams to effectively communicate with the tenants in a single building or across an entire portfolio of buildings. In addition to the communication services, Captivate provides an advertising supported news service in order to keep tenants informed of current events throughout the business day.
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  • Mentor Graphics Corporation
    Sales Director Eastern Us, Canadian And Latin America Sales
    Mentor Graphics Corporation Jun 1985 - Jun 1997
    Mentor Graphics is a $1.1 Billion global leader in the Electronic Design Automation software and professional services industry.
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Mike Difranza Skills

Strategic Partnerships Digital Media Strategy Advertising Start Ups Marketing Marketing Strategy Digital Marketing Business Development Digital Strategy Integrated Marketing Online Advertising Leadership Social Media Marketing Market Research Entrepreneurship New Media Strategic Planning New Business Development Management Mobile Marketing Business Strategy Content Strategy Product Development Mobile Devices Outdoor Advertising Digital Signage

Mike Difranza Education Details

Frequently Asked Questions about Mike Difranza

What company does Mike Difranza work for?

Mike Difranza works for Blue Lemon Partners

What is Mike Difranza's role at the current company?

Mike Difranza's current role is Actionable Insights for Improved Revenue Performance | Managing Partner.

What is Mike Difranza's email address?

Mike Difranza's email address is md****@****ork.com

What is Mike Difranza's direct phone number?

Mike Difranza's direct phone number is +191585*****

What schools did Mike Difranza attend?

Mike Difranza attended Northeastern University, Harvard Business School.

What skills is Mike Difranza known for?

Mike Difranza has skills like Strategic Partnerships, Digital Media, Strategy, Advertising, Start Ups, Marketing, Marketing Strategy, Digital Marketing, Business Development, Digital Strategy, Integrated Marketing, Online Advertising.

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