Ikhram Merican Email & Phone Number

Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

Drive sales and growth in Malaysia, Singapore, and Philippines in the HR and Business Outsourcing segment.

Kuala Lumpur, Malaysia

In this role, I’ve created multiple lead generation strategies to bring in over RM9 million in sales. I travelled to Jakarta, Indonesia and Dhaka, Bangladesh to build completely new sales streams and was particularly successful in Bangladesh which accounted for 70% of sales generated in real estate projects. Also earned my Certification as a Content Marketer and created plenty of video, and written content as part of a branding and lead generation strategy. I also have advanced… Show more In this role, I’ve created multiple lead generation strategies to bring in over RM9 million in sales. I travelled to Jakarta, Indonesia and Dhaka, Bangladesh to build completely new sales streams and was particularly successful in Bangladesh which accounted for 70% of sales generated in real estate projects. Also earned my Certification as a Content Marketer and created plenty of video, and written content as part of a branding and lead generation strategy. I also have advanced knowledge of SEO. This included a blog with a respectable 1,000 visits per month, author, and have written some hugely successful direct marketing campaigns. I've written the marketing communications for most of the organisations I've worked with and have advanced knowledge of SEO. in my capacity in this company, I:1. Created a marketing campaign for Bangladesh that generated over 300 leads and RM6.7 million in sales.2. Developed marketing campaign for Indonesia using an “associate” model, that generated highly targeted leads and RM2 million in sales. 3. Positioned myself as a real estate expert by authoring a lead magnet book titled, The Ultimate Guide to Buying Property, and creating a blog with over 1,000 monthly views (www.livingspace.com.my). As a result, I’ve spoken in almost every major property event and featured in almost every major real estate publication between 2018 to 2020.4. Created and implemented an SEO strategy for the blog5. Produced short videos for the property market under the name "Jalan-Jalan Cari Rumah" with more than 14,000 views in total. Show less

Kuala Lumpur, Malaysia

Started a company that become a full-fledged hospitality and property management company with revenue growing at an average rate of 244% per annum. It became one of the best-known brands in the Short-Term Accommodation space hosting over 12,000 guests from all over the world with an 82% 5-star review rate. I was the face for the brand and handled all marketing communications.Accomplishments1. Grew from 0 to 50 accommodations in less than 3 years with revenue exceeding… Show more Started a company that become a full-fledged hospitality and property management company with revenue growing at an average rate of 244% per annum. It became one of the best-known brands in the Short-Term Accommodation space hosting over 12,000 guests from all over the world with an 82% 5-star review rate. I was the face for the brand and handled all marketing communications.Accomplishments1. Grew from 0 to 50 accommodations in less than 3 years with revenue exceeding RM1,000,000 annually.2. Became a top rated accommodation provider on AirBnB, Agoda, Expedia and Booking.com averaging an 82% 5-star review rate3. Pioneered video content in documentary style that positioned Livingspace and myself as the premiere Short-Term Accommodation provider in Malaysia. This led to me being recognised by the Asian Property Review as “one of the most experienced and successful AirBnB hosts in Malaysia.”4. Was a public face for the short-term accommodation industry writing for all major property magazines and speaking at nearly every major public event organised by iProperty, PropertyGuru, and other property event companies.5. Co-Authored a book titled, "Propeneur" which retailed in major bookstores.6. Conducted seminars and workshops that trained over 300 property entrepreneurs on how to become successful short-term accommodation providers.7. Built a super-team in hospitality and property management that was reflected in the reviews from guests. Show less

Kuala Lumpur, Malaysia

Responsible for property sales, providing market and industry analysis, training new negotiators, and identifying strategic business opportunities.Accomplishments1. Received a record-breaking number of in-house awards between 2012 and 2014 which included being the company’s top-sales producer, securing the highest single transaction value, and bagging the monthly top sales achiever for 8 out of 12 months.2. Created an out-of-the-box lead generation strategy which diverged… Show more Responsible for property sales, providing market and industry analysis, training new negotiators, and identifying strategic business opportunities.Accomplishments1. Received a record-breaking number of in-house awards between 2012 and 2014 which included being the company’s top-sales producer, securing the highest single transaction value, and bagging the monthly top sales achiever for 8 out of 12 months.2. Created an out-of-the-box lead generation strategy which diverged from relying on property portals to creating direct marketing campaigns, producing free online content, writing for reputable publishers and focusing on a solid word-of-mouth strategy.3. Designed in-house training program and wrote handbook for new negotiators.4. Developed a tool to assist clients with predicting investment returns.5. Featured on The Edge, NST, and Expat Magazine and wrote Expat Magazine's annual property report on Iskandar Region Show less

Designed and created digital marketing campaigns for clients that included Berjaya Corporation and Nestle Malaysia.AccomplishmentsDesigned a hugely successful social media strategy for the Berjaya Youth Short Film Competition; 2400% increase in Facebook Likes, and interaction levels that exceeded industry norms, and increased brand affinity.

Responsible for securing new business opportunities and managing client accounts which included Maxis, Digi, Celcom, Ericsson and Nokia-Siemens Networks.Accomplishments1. Secured over RM12.4 million in new business in a very competitive market without compromising profitability.2. Successfully won Maxis-Huawei swap rollout project which involved site surveys, and replacement of existing radio equipment to Huawei3. Successfully won the award of Maxis in-building upgrade… Show more Responsible for securing new business opportunities and managing client accounts which included Maxis, Digi, Celcom, Ericsson and Nokia-Siemens Networks.Accomplishments1. Secured over RM12.4 million in new business in a very competitive market without compromising profitability.2. Successfully won Maxis-Huawei swap rollout project which involved site surveys, and replacement of existing radio equipment to Huawei3. Successfully won the award of Maxis in-building upgrade project 4. Successfully won the award of Digi’s inbuilding full-turnkey rollout project5. Played a key role in acquiring financing from Malaysia Debt Ventures (MDV) to fund growth. Show less

Iran

Radio Network Design, Planning, and Optimization consultantAccomplishmentsPlanned and designed radio network for a whole region within Iran comprising 600 sites.Made acting Regional Project Manager for 2 months.Played critical role in securing Ericsson’s multi-million Euro bid for supply of its base station and radio equipment.

Responsible for growing business and project management of on-going projects.AccomplishmentsSuccessfully grew the business from mainly Radio Frequency related services into a full-fledged telecommunications contractor.Reduced full-turnkey project costs by 15% by introducing implementation improvements.

Assisted senior management in securing government project management contracts & preparing technical proposals, and presentations. Also performed business networking functions alongside the company's senior management.

B. Bus & E. Comm, Strategic Management, Electronic Commerce

Regular soccer player and participated in campus tournaments.

Education record

Activities and Societies: Vice-President of the Geography Club Secretary of the Body Building Club Vice-President of the Geography Club.