• Optimizing the company website for Google search and other search engines to improve organic reach.• Developing and executing digital campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive app installs and user acquisition.• Monitoring key campaign performance metrics (CPC, CTR, ROI) and generated detailed performance reports for stakeholders.• Managing A/B testing strategies for creative assets, keywords, and targeting to improve conversion rates.• Collaborating… Show more • Optimizing the company website for Google search and other search engines to improve organic reach.• Developing and executing digital campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive app installs and user acquisition.• Monitoring key campaign performance metrics (CPC, CTR, ROI) and generated detailed performance reports for stakeholders.• Managing A/B testing strategies for creative assets, keywords, and targeting to improve conversion rates.• Collaborating with cross-functional teams, including content creators and developers, to maintain consistent branding and messaging. Show less

• Led a team of 5 marketing professionals, overseeing all aspects of performance marketing and campaign execution.• Planned, launched, and optimized app-install campaigns, resulting in a 35% increase in user downloads within a year.• Managed monthly ad budgets across Google Ads, Facebook Ads, and TikTok Ads, ensuring efficient allocation and maximizing ROI.• Analyzed campaign data to prepare detailed reports and recommendations for improving marketing strategies.• Implemented… Show more • Led a team of 5 marketing professionals, overseeing all aspects of performance marketing and campaign execution.• Planned, launched, and optimized app-install campaigns, resulting in a 35% increase in user downloads within a year.• Managed monthly ad budgets across Google Ads, Facebook Ads, and TikTok Ads, ensuring efficient allocation and maximizing ROI.• Analyzed campaign data to prepare detailed reports and recommendations for improving marketing strategies.• Implemented retargeting campaigns to engage users, increasing customer retention by 20%. Show less

• Designed and executed app-install campaigns on Facebook, Google Ads, and other platforms, increasing installs by 40% over two quarters.• Spearheaded the creation of performance dashboards to track campaign effectiveness and provide actionable insights.• Managed relationships with external agencies and vendors to ensure timely delivery of campaign assets.• Led a team of 3 junior executives, providing mentorship and oversight on digital marketing strategies and… Show more • Designed and executed app-install campaigns on Facebook, Google Ads, and other platforms, increasing installs by 40% over two quarters.• Spearheaded the creation of performance dashboards to track campaign effectiveness and provide actionable insights.• Managed relationships with external agencies and vendors to ensure timely delivery of campaign assets.• Led a team of 3 junior executives, providing mentorship and oversight on digital marketing strategies and execution.• Coordinated with the product and analytics teams to align marketing initiatives with business goals. Show less

• Supported the execution of paid campaigns across digital platforms to promote app installs and new features.• Conducted keyword research and implemented SEO strategies to enhance organic visibility.• Assisted in generating weekly and monthly campaign performance reports for the senior leadership team.• Collaborated with creative teams to produce engaging ad copies and visual assets for digital campaigns.• Conducted competitor analysis to benchmark marketing performance and… Show more • Supported the execution of paid campaigns across digital platforms to promote app installs and new features.• Conducted keyword research and implemented SEO strategies to enhance organic visibility.• Assisted in generating weekly and monthly campaign performance reports for the senior leadership team.• Collaborated with creative teams to produce engaging ad copies and visual assets for digital campaigns.• Conducted competitor analysis to benchmark marketing performance and identify growth opportunities. Show less