Senior Campaign Specialist
• Optimizing the company website for Google search and other search engines to improve organic reach.• Developing and executing digital campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive app installs and user acquisition.• Monitoring key campaign performance metrics (CPC, CTR, ROI) and generated detailed performance reports for stakeholders.• Managing A/B testing strategies for creative assets, keywords, and targeting to improve conversion rates.• Collaborating… Show more • Optimizing the company website for Google search and other search engines to improve organic reach.• Developing and executing digital campaigns across Google Ads, Facebook Ads, and LinkedIn Ads to drive app installs and user acquisition.• Monitoring key campaign performance metrics (CPC, CTR, ROI) and generated detailed performance reports for stakeholders.• Managing A/B testing strategies for creative assets, keywords, and targeting to improve conversion rates.• Collaborating with cross-functional teams, including content creators and developers, to maintain consistent branding and messaging. Show less