Mike Johnson Email & Phone Number

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Excellent familiarity with agile; hands-on experience in managing all stages of the product life cycle, technical background with sound knowledge of software development and web technologies, strong communication abilities and team leadership. Extensive work with Sales Force development, configuration, and release management.

Worked with the client to evaluate the current business and inventory goals and objectives. Completed and delivered a business case analysis with recommendations for operations, inventory, sales and software solutions.

Independent consultant work to help the discovery and exploration on the current and future web presence. Took the findings into solution design and dev spec. Completed a rapid prototype and released a new web presence. Worked with clients internal team to achieve product success and stakeholder approval.

St. Michael, Mn, Us

Worked with executive team to consolidate the entire Boyer Trucks used inventory lines combining multiple departments into one. The combined department had one objective, profitability. Historically truck dealerships lose money from a P/L standpoint in used trucks. High cost of acquisition, slow turns, low ROI, slow ROT and poor marketing all attribute to this trend. We bucked the trend clocking above standard margins, turns, and positive P/L results. This was accomplished through strategic inventory management coupled with a digital marketing focus. It all starts with front line and ends with the bottom line.

St. Michael, Mn, Us

Promoted to Director Leading the digital remake for Boyer trucks. Regularly met with executive team reporting directly to the president, I was asked to build our digital future. Redesigned and implemented a new web platform for the entire company with an emphasis on mobile. Designed a custom mobile interface with a UI/UX vision for simplicity. Studied competitors constraints and recklessly focused on ease of use and efficiency. Re-designed brand identify and mission / vision. Started and designed new brand standards. Worked with executives and team members on a complete company wide brand face-lift. Strategically launched and administered digital social campaigns building brand awareness that reflected through positive P/L increases. Boyer Trucks keeps you moving! We make sure every vehicle we service and supply meets a happy customer. We're a dedicated team. And it's easy to be dedicated when you're a part of something much bigger than yourself. We've got an insatiable desire for making a difference. Product innovation, first to market principles, expert sales, service, and leadership makes up our core. Welcome to the future of logistics! From the front line to the bottom line, Boyer Trucks means business!

St. Michael, Mn, Us

Tasked with turning a negative P/L slow churning business into a positive return on investment. Designed a 12 month business plan with a positive contribution goal before facilities. Negotiated the expansion of credit lines to support product growth. Hired candidates to accelerate growth at specific milestones. Implemented a new web infrastructure that encompassed digital marketing to drive sales while centrally filtering through a single point CRM from multiple channels. Completed a successful turnaround in 6 months. Grew the business from 2 turns to 6 turns in 12 months. Built a net positive contribution and positive ROI. We scaled the business model using lean methodologies by strategically using saas products and customizing their use. We had so many constraints it was a battle all the way. Today the business has been completely turned around and still functions at a net profit about industry metrics. We perform in the top 1% nationally. Net Revenue from 2 Million to over 8 Million. Gross Profit has moved from 6-12% range to a stable 10%. Through digital marketing, business now runs on 90+% Internet Traffic. Growth continues with online marketing and refined digital merchandising. Management focused on strategically expanding our product line. Growing a team of sales professionals who deliver the best possible service available. Customer Enthusiasm is the number one priority.

St. Michael, Mn, Us

Designed and implemented eCommerce sites to sell maintenance plans and extended service plans in insurance locked states. Increased revenue and department gross profit exceeding the highest dealer record. Recognized by Ford Motor and Ford Digital for innovation. Management focused on generating new points of finance and net revenue through new product offerings. Worked closely with our sales teams to build strategic no-nonsense proccesses for future net profit generation.

Atlanta, Ga, Us

Manager Trainee - Worked Closely with Fleet organizations on asset remarketing, budgets, and retention. Developed an niche truck and equipment auction that Manheim uses today nationally. Increased profitability through niche channels and new ventures. Developed programs to build national accounts not doing business with Manheim through new ventures. Leveraged Internet and marketing to increase retention and build brand awareness.