Digital Marketing Specialist
CurrentMy Key Responsibilities includes:• Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results• Responsible for driving ORGANIC traffic by implementing best SEO strategies to increase the client’s share of text search while focusing on ROI results.• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI• Prepared website evaluations and marketing proposals that attracted new business, resulting in an increased annual budget• Reviewing website performance data and changing SEO methods as appropriate.• Collaborated with the outside SEO vendors to gain quotes and deliver result.• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties• Remained current with industry trends to uncover new opportunities for clients’ websites• Managed on-site and off-site SEO for all company clients thus advancing front page’s organic and Google map rankings in a timely matter usually between 1-2 weeks per keyword.• Handled client relations with assigned clients providing feedback, reports, and updates weekly• Competitor’s growth hacking to reach the goal quickly. • Created and analyzed keyword lists to deliver the best possible conversions to the appropriate area of practice pages. • Develop link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes.• Mentoring trainee staff and preparing them for the next level.
