Michael Last Email & Phone Number

• Designed and executed growth and GTM strategies for senior leaders at startups and high-growth business units of publicly traded companies
• Designed, tested, implemented, and documented replicable launch plan for four new regional markets as acting head of customer acquisition and marketing for profitable one-hour grocery delivery arm of Boxed.com
• Brought in over 1,500 new customers on schedule and under budget in the first 45 days post-launch for new Brooklyn grocery delivery hub
• Reduced marketing test turnaround time by 50%, enabling faster iteration and more data-driven decision making

New York, NY, US

• Led high-performance innovation, growth and GTM teams for senior leaders at publicly traded and Fortune 500 companies
• Developed fresh go-to-market strategy for $200M+ business unit in need of growth for F500 client in the outsourcing/staffing industry
• Led business development team for major client business unit covering both internal and external lead generation, needs assessment, initial solution and pricing proposals, and eventually culminating in multiple senior.
• Built three innovative next-generation business models along with business case, financial analysis, and parallels from other sectors for CEO, CFO, and investment committee of F500 client

• Drove growth and converted customer feedback into actionable results for this Internet grocery delivery service
• Grew revenue by over 78% during company tenure
• Implemented, tested, and optimized a new customer welcome gift program that improved retention by 50%
• Tracked and optimized customer cost per acquisition across multiple forms of media (online, print, social media, database marketing, etc.) through rigorous A/B testing

• Launched the award-winning smart-e-bear toy, developing the concept from business plan to market
• Managed multiple teams of software developers, designers, engineers, and programmers to build an integrated system of hardware and software
• Lead business development, creating the largest collection of independent online children’s music, and negotiating a collaborative venture to make a custom licensed toy for a Fortune 100 company in 2015

• Built investor presentation for launching a spinoff technology startup based on the company’s technology IP including financial model, go to market strategy, internal business plan, and product requirements.
• Coordinated communication between technical teams and key user stakeholders to gather feedback on product development and future feature additions.
• Worked with the CEO and senior management on a range of initiatives aimed at growing revenue and profitability for the core business, including sales force effectiveness, pricing optimization, lost customer.

• Led all marketing efforts including new customer acquisition, existing customer upsell and retention, consumer research, data analytics, and new B2C product development, overseeing revenue growth from $6.5MM to $11.6MM.
• Designed, conducted, and analyzed customer interviews and surveys to identify consumer pain points and areas of opportunity for improvement and growth.
• Managed Google Analytics and Adwords campaigns, identifying opportunities to improve ROI on marketing and to increase effectiveness.
• Conceived, designed, and launched new landing page that raised new registrations by 75%.
• Planned and executed print and direct mail marketing campaigns including copywriting, rate negotiation, effectiveness tracking, and sourcing and management of outside design contractors.

US

• Managed independent workstreams in engagements in multiple industries including Energy, Financial Services, Pharmaceuticals, and Telecommunications
• Built experience across multiple functional roles and subject matter areas both quantitative (Excel modeling, data analysis, pricing strategy, demand forecasting) and qualitative (preparing facilitator’s guide for.
• Helped the firm build expertise and methodology in proprietary quantitative metrics such as Social Network Analysis and Relative Value of Growth
• Worked with colleagues to form an “Excel Help” team that provided quantitative support to teams on an as-needed basis and worked with leadership at the firm to build quantitative capabilities

US

* Worked as a Senior Associate at Katzenbach Partners the summer between the first and second year of business school

• Created a diversified, short-term systematic program to complement Gollyhott’s long-term discretionary trading
• Created and managed all four systematic funds encompassing three different strategies
• Supervised day to day execution of systems; made hiring and firing recommendations on traders
• Designed all research and support software from scratch, hiring and supervising outside consultants when necessary

• Took RGNCM from its lows of roughly $10 million under management in 1997 to over $200 million in 2000 as part of a three person management team
• Created new computerized trading strategies from the conceptual basis for the predictive models to completion, including research, programming, testing, and implementation; led initiative that applied futures trading.
• Traded on domestic and international futures exchanges (series 3 licensed)

Mba, Information Strategy And Economics

Bachelor'S Degree, Physics

Education record