Michael Last Email & Phone Number

Designed and executed growth and GTM strategies for senior leaders at startups and high-growth business units of publicly traded companies• Designed, tested, implemented, and documented replicable launch plan for four new regional markets as acting head of customer acquisition and marketing for profitable one-hour grocery delivery arm of Boxed.com• Brought in over 1,500 new customers on schedule and under budget in the first 45 days post-launch for new Brooklyn grocery delivery hub• Reduced marketing test turnaround time by 50%, enabling faster iteration and more data-driven decision making

New York, Ny, Us

Led high-performance innovation, growth and GTM teams for senior leaders at publicly traded and Fortune 500 companies• Developed fresh go-to-market strategy for $200M+ business unit in need of growth for F500 client in the outsourcing/staffing industry • Led business development team for major client business unit covering both internal and external lead generation, needs assessment, initial solution and pricing proposals, and eventually culminating in multiple senior dialogues for handoff to internal solutions/closing team• Built three innovative next-generation business models along with business case, financial analysis, and parallels from other sectors for CEO, CFO, and investment committee of F500 client

Drove growth and converted customer feedback into actionable results for this Internet grocery delivery service• Grew revenue by over 78% during company tenure• Implemented, tested, and optimized a new customer welcome gift program that improved retention by 50%• Tracked and optimized customer cost per acquisition across multiple forms of media (online, print, social media, database marketing, etc.) through rigorous A/B testing

• Launched the award-winning smart-e-bear toy, developing the concept from business plan to market• Managed multiple teams of software developers, designers, engineers, and programmers to build an integrated system of hardware and software• Lead business development, creating the largest collection of independent online children’s music, and negotiating a collaborative venture to make a custom licensed toy for a Fortune 100 company in 2015

• Built investor presentation for launching a spinoff technology startup based on the company’s technology IP including financial model, go to market strategy, internal business plan, and product requirements.• Coordinated communication between technical teams and key user stakeholders to gather feedback on product development and future feature additions.• Worked with the CEO and senior management on a range of initiatives aimed at growing revenue and profitability for the core business, including sales force effectiveness, pricing optimization, lost customer reactivation, operational efficiency, and best practice sharing.

• Led all marketing efforts including new customer acquisition, existing customer upsell and retention, consumer research, data analytics, and new B2C product development, overseeing revenue growth from $6.5MM to $11.6MM.• Designed, conducted, and analyzed customer interviews and surveys to identify consumer pain points and areas of opportunity for improvement and growth.• Managed Google Analytics and Adwords campaigns, identifying opportunities to improve ROI on marketing and to increase effectiveness. • Conceived, designed, and launched new landing page that raised new registrations by 75%.• Planned and executed print and direct mail marketing campaigns including copywriting, rate negotiation, effectiveness tracking, and sourcing and management of outside design contractors.

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• Managed independent workstreams in engagements in multiple industries including Energy, Financial Services, Pharmaceuticals, and Telecommunications• Built experience across multiple functional roles and subject matter areas both quantitative (Excel modeling, data analysis, pricing strategy, demand forecasting) and qualitative (preparing facilitator’s guide for client trainings, presentations for senior client leaders, analyzing organizational strategy, identifying client pain points and process improvements) • Helped the firm build expertise and methodology in proprietary quantitative metrics such as Social Network Analysis and Relative Value of Growth• Worked with colleagues to form an “Excel Help” team that provided quantitative support to teams on an as-needed basis and worked with leadership at the firm to build quantitative capabilities

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* Worked as a Senior Associate at Katzenbach Partners the summer between the first and second year of business school

• Created a diversified, short-term systematic program to complement Gollyhott’s long-term discretionary trading• Created and managed all four systematic funds encompassing three different strategies• Supervised day to day execution of systems; made hiring and firing recommendations on traders• Designed all research and support software from scratch, hiring and supervising outside consultants when necessary

• Took RGNCM from its lows of roughly $10 million under management in 1997 to over $200 million in 2000 as part of a three person management team • Created new computerized trading strategies from the conceptual basis for the predictive models to completion, including research, programming, testing, and implementation; led initiative that applied futures trading strategies to individual equities• Traded on domestic and international futures exchanges (series 3 licensed)

Mba, Information Strategy And Economics

Bachelor'S Degree, Physics

Education record