▪ Strategy development, execution and optimization of total digital media buy across Facebook, Google Ads and other Ad networks▪ Analyze website traffic through Google Analytics and other available tools to monitor website performance and to better understand website audience behavior▪ Co-ordinate day to day product promotions with internal stakeholders and initiating campaigns in digital platforms to ensure ROI and other KPIs▪ Constantly co-ordinate with design team to come up with better creative design and ad copy▪ Responsible for distributing promotional budget among product categories to drive sales▪ Optimize campaigns in real time to ensure better ROI▪ Supervise SEO activities for making the website more search engine friendly▪ Prepare and present performance reports directly to Marketing Director and Head of Department

▪ Strategy development, execution and optimization of total digital media buy across Facebook, Google Ads and other Ad networks▪ Analyze website traffic through Google Analytics and other available tools to monitor website performance and to better understand website audience behavior▪ Co-ordinate day to day product promotions with internal stakeholders and initiating campaigns in digital platforms to ensure ROI and other KPIs▪ Constantly co-ordinate with design team to come up with better creative design and ad copy▪ Responsible for distributing promotional budget among product categories to drive sales▪ Optimize campaigns in real time to ensure better ROI▪ Supervise SEO activities for making the website more search engine friendly▪ Prepare and present performance reports directly to Marketing Director and Head of Department

▪ Strategy development, execution and optimization of total digital media buy across Facebook, Google Ads and other Ad networks▪ Analyze website traffic through Google Analytics and other available tools to monitor website performance and to better understand website audience behavior▪ Co-ordinate day to day product promotions with internal stakeholders and initiating campaigns in digital platforms to ensure ROI and other KPIs▪ Constantly co-ordinate with design team to come up with better creative design and ad copy▪ Responsible for distributing promotional budget among product categories to drive sales▪ Optimize campaigns in real time to ensure better ROI▪ Supervise SEO activities for making the website more search engine friendly▪ Prepare and present performance reports directly to Marketing Director and Head of Department

othoba.com; a concern of PRAN-RFL Group, is the most popular online shopping portal in Bangladesh though they are new comparing to other market leaders. They have made their place in the e-commerce industry within a very short time. Here, my responsibilities are to★ Lead the Content Management Team★ Plan content, SEO and SEM strategy★ Write product description★ Manage & Implement the updates from the backend★ Manage Categories, Banners, Backlinks & all the Campaigns from the backend panel as per business requirement★ Create, apply and manage discounts as per requirements of the business plan★ Research contents of other e-commerce sites★ Making liaison with the Business Development Team and execute the decisions properly★ Managing the whole website contents, ensuring the company's online presence a positive experience to the end-user★ Training up new Team members of the content management team★ Taking care of other team member's daily tasks and many more.★Experienced with NopCommerce, CS-Cart, WooCommerce, Magento, Shopify Platform.

I have been working as a freelance writer of English articles for more than 5 years. Besides, I also worked on several E-Commerce and SEO projects. In those years, I worked with various American, British and Canadian clients, and I have already completed 60+ projects on Upwork.

I started this ecommerce business on September 18, 2014 and transferred the ownership of this business to my own younger brother after I joined Othoba.com which is a concern of PRAN-RFL GROUP. My responsibilities in my business were followings: • Plan Business Strategy• Sourcing products from merchants.• Manage & curate social media page• Customize & curate business website which is built on wocommerce cms.• Create, curate, and manage all published content (image, video).• Monitor, listen and respond to users in a social way while cultivating leads and sales.• Oversee design (Facebook, timeline cover, Profile Pic, Blog etc).