Marketing professional with 8+ years of experience in Commercial and Consumer marketing, having a proven track record of managing and expanding distribution business, leading large sales force, and launching international brands on a national scale. Experienced in planning and implementing future fit field activity monitoring tech projects nationally to drive automation through digital transformation, to drive field force compliance and subsequently ensuring optimum sales and distribution. Successfully developed and nationally executed campaign and communication strategy of globally renowned brands and safer new category products to ensure target footprint and value ambition is achieved by following a consumer first approach. Lead projects for alternative revenue model, from strategy to PoC and national expansion following a digital first approach while keeping long term commercial objectives at the core.