Provided consultative services between Analytics and Media engagements with a Fortune 500 retailer for development and promotion of measurement capabilities specific to digital media campaigns. Developed in-depth knowledge of digital media best practices and large data analysis in Hadoop to launch multiple reporting products serving several use cases, including financial, media budgeting, performance attribution. Directly managed three employees within Merkle spanning several engagements all requiring mastery in topics advanced analytics to support client revenue growth.

• Established standardized reporting and KPIs for marketing channel optimization to reduce cost and increase profitability by 54% in the third quarter of 2016 to prior year.• Lead analyst serving the highly-differentiated FlexPath portfolio providing analysis to support marketing professionals to sharpen product messaging and deliver significant enrollment growth to prior year in 2016.• Principal marketing analyst for the 2nd largest degree segment, doctoral, creating analysis specific to critical conversion points and consumer segmentation supporting relationship-based marketing strategies which reversed declining enrollment trends.• Partnered with IT organization in developing prospect acquisition funnel metrics tailored to support delivery of personalized content across channels creating a more engaged customer experience across mobile and desktop platforms.• Developed analytical knowledge of non-analytics professionals in Marketing to increase organizational strengths in efficiently gathering insights to support business objectives.• Provided leadership and training for professional development opportunities focusing on technical and business skills for data analysts increasing the core competencies of the analytics team.• Promoted to senior level analyst in 2015 based on strong performance across vertical teams and further development into leadership role, including leading the analytics internship program in 2016.

• Developed quality metrics used by executive teams to support FDA compliance which aided product development prioritization.• Designed and implemented standardized patient monitoring reports to help identify key trends for both physicians and patient monitoring teams.• Managed both domestic and international business processes and coordinated analysis among lead engineers for the evaluation of failed devices which reduced time to provide critical product releases to support patients and physicians.

• Lead business analyst supporting customized B2B software integrations to provide clear documentation for developers.• Designed and implemented an improved customer relationship database enabling faster response times and better organization of tasks to technical analysts.

• Developed documentation and support protocols such as remote support, online training, and phone support for online benefit administration. • Assisted in end-user technical support by providing face-to-face training and conducting weekly user group meetings.

• Researched and drafted technical reviews for new products to assess end-user experience, technical functionality, and business viability. • Assisted in technology education opportunities for company professionals to learn about Best Buy’s products and technologies including operating systems, networking, hardware components, and consumer electronics.