• Achieve sales targets in line with reserved conditions and DSO targets.• Contribute to the definition and implementation of the Local Marketing Plan.• Hire, train and coach the sales team to ensure the right level of skills and competencies on products, processes, and systems completing the sales organization in line with the market potential of the segment.• Execute weekly pipeline management reviews to maximize conversion rate and provide a reliable forecast.• Guarantee a systematic use of the CRM to have a clean, update, and complete database such as marketing attributes, clusters, leads, etc.• Develop and create top locations to build an aspirational brand and generate home leads.•Lead the sales team by maximizing performance, people development, and engagement according to the Company Cultural model.• Guarantee continuous and proactive feedback from the market.

• Lead processes for defining budget and sales plans for GCC Countries across all channels, including Key Accounts, Retailers, Distributors, E-commerce, and Boutiques to drive forward development of all portfolio brands in line with company strategy.• Direct sales activities in the Region, responsible for achieving results in terms of margins, revenue, and growth; guiding a team of 4 in executing all strategic sales initiatives. • Develop, propose, and negotiate commercial and marketing plans to catalyze business and brand growth. • Create and propose product assortment plans in order to maximize the sell-out per customer (category management) for eyewear. • Conduct short- and long-term strategic planning, conceptualizing and constantly evolving the sales processes across all channels to implement improvements and efficiencies.• Identify new business opportunities, tapping potential customers from different countries to build sustainable, strong, and mutually beneficial international partnerships. • Advise customer service, planning, and logistics teams to ensure that costumers receive consistently exceptional after-sale services.• Liaise with the customer service and finance department to resolve issues regarding invoices, debit, and credit notes queries.

• Built customized annual budget and sales plans for each distributors/area.• Strengthened relationships with retailers, chains, and distributors in the region to promote long-term business growth and profitability.• Led initiatives to identify and forecast new business opportunities in the Eastern European and Russian markets to achieve annual targets and acquire significant company market share. • Executed superior client relationship management, visiting clients regularly and providing absolute support to achieve maximum growth sales volume and ensure highest standards of merchandising in line with the agreed plans.• Designed and proposed category management plan for each specific account to maximize customer sell out and optimize inventory assortments.• Delivered strong and influential presence at international exhibitions/trade-shows and events.

• Created and directed analytical processes for data collection and cross-analysis to generate and synthetize commercial insights, enabling fact-based and fully informed decision-making processes for a leading company producing and distributing glasses and sunglasses like Ray-Ban, Persol, Oakley and licenses such as Chanel, Tiffany, Bulgari, and Dolce&Gabbana. • Designed and led implementation of category management to optimize sell out and inventory assortment. • Crafted and executed long-term plan and strategy for development of the category, leading team in implementing best practices within categories to drive maximum value.• Directed a team of 8 analysts and other support staff, ensuring all projects developed according to required scope, timeline, and budget. • Optimized management of a large portfolio of different brands and retail brands, developing appropriate and unique strategies to guide each brand’s growth.

• Led negotiations regarding seasonal and full year budgets with clients to ensure growth and consistent achievement of sales targets.• Developed sales and production forecasts to inform the annual budget.• Forecasted marketing problems in order to identify the most beneficial solution and improve account development. • Conducted comprehensive market analysis to isolate key trends, identify key players (brands/suppliers/retailers), and understand competitive landscape. • Leveraged communication and listening skills to nurture strong relationships with key decision makers (mainly buyers and their direct reports) and achieve a mutually beneficial balance between wholesaler and retailer.• Orchestrated trade marketing activities in compliance with all licenses.• Maximized sales opportunities with skilled relationship management, analysis, and negotiation abilities.

• Conducted negotiations surrounding annual contracts to successfully secure mutually beneficial partnerships. • Responsible for managing 30 most important Key Accounts for the Region. • Developed sales and production forecasts to inform the annual budget. • Demonstrated skilled strategic planning, prospecting, and pipeline developing in maximizing sales opportunities across operations.

• Directed all Regional Accounts for the brand, planning sales promotion initiatives and activities to maximize sales opportunities and expand consumer engagement.

• Managed Regional Accounts, developing strategic sales plans, promotions, and activities to expand brand presence and consumer engagement; developed strong relationships with regional partners to create a sustainable pipeline for business growth.

• Led Local Account management, designing and implementing sales promotions activities in local supermarkets. • Strategically updated displays and merchandising to attract customers and improve brand imaging and presence.