Malini Doddamani Email & Phone Number

Client: Mohamed bin Zayed University of Artificial Intelligence (MBZUAI)Advisor in the President's Office focusing on marketing and communications strategies to boost the brand and create awareness in the region and the world, to the scientific community, prospective students and researchers, as well as industry leaders.Client: Saïd Business School at the University of Oxford Providing an assessment and analysis of current marketing and communications strategies in relation to ambitious goals for targeted brand awareness and student recruitment with a goal of a more streamlined process for ROI and success metrics.Client: Pennsylvania Academy of the Fine ArtsCreate a marketing plan to promote, enhance and advance the reputation of PAFA by leading, developing and delivering the communications and marketing strategies and activities which build the brand and raise awareness about the PAFA’s activities and impact in order to recruit students, raise funding, attract attendees to the Museum, forge relationships with key stakeholders and influence decision makers in support of the PAFA’s strategic goals.Client: UpStream HealthcareCreated a brand communications package including mission, pitch deck and a series of press releases for the public launch of the company, a global risk, managed services organization providing physicians with the support and systems they need to improve healthcare for seniors.

Led the marketing strategy of this internationally recognized nonprofit organization to increase brand awareness, drive revenue through membership and existing and new programs, optimize audience research and development, and maximize customer experience for the continued advancement of the health and wellbeing of the Greater Philadelphia Region.

Leading the marketing strategy for an innovative digital health platform designed for approximately 40 million people in the United States who live with a specific chronic pain disorder. Developing the infrastructure of a robust marketing and brand awareness plan to penetrate this market by offering an original solution in the health and wellness industry.

Philadelphia, Pa, Us

Leading strategies and tactics to maximize and leverage digital marketing solutions for enrollment and visibility of the School and Museum, to a national and international audience. This includes the marketing and communications of 4 degree programs, 75+ continuing educations courses for adults and children, 6+ exhibitions and a robust permanent collection of over 1000 objects on view, two retail stores and an event rentals business of 200 events a year, which led to increased enrollment into degree and non-degree programs, boosted attendance to museum events, increased revenue sales in retail and rentals and supported fundraising efforts from members and alumni.

Philadelphia, Pa, Us

Creating and implementing marketing strategies throughout the institution, including the development and implementation of integrated global communications and marketing strategies for the four degree-granting academic programs at the School as well as Wharton Online, using data research, surveys and analytics to customize relevant content (digital assets and traditional print) from 10 academic departments, 20 research centers, 4 program divisions, over 400 faculty members, and specific content from the Dean’s Office in order to attract prospective students, engage current students and cultivate alumni.

Philadelphia, Pa, Us

Manage the internal and external communications, and distribution, for the Dean’s strategic priorities for the School, including the vetting and organizing the Dean’s media interviews, prepping his internal and external communications, managing PR crisis, supporting his social media presence and advising on internal and external PR issues.

New York, Ny, Us

Headed the newly created Communications team to market the Academy through web, print and other media to a local, state, national and international audience. Developed a three-year strategic plan with goals and benchmarks for the Office of Communications

Philadelphia, Pa, Us

Implemented one of four major university-wide strategic initiatives to improve and insure the image of the university in the local, national and international arenas and shepherded a new brand campaign and identity throughout the institution.

New Haven, Ct, Us

Allowed greater communication between Yale's Center for International Studies and the larger university community, the local community in New Haven and the national and international stage.

Established the first on island Public Relations office to engage with the university community, higher education institutions throughout the Caribbean as well as the governments of Grenada and surrounding islands.

Ma, Journalism

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies