The Premonio platform helps deliver B2B revenue certainty by leveraging data and AI for exceptional planning precision, improved revenue performance, and end-to-end execution alignment of Marketing, Sales, and Finance.

Delivered and launched a complete brand refresh in record time and under budget. Created the platform and GTM strategy that established LinkLive as the premier vendor in the fast-growing CEP segment, resulting in the prestigious 2022 APPEALIE SaaS Industry Award in Customer Service.Led the business transition of Revation Systems to LinkLive.ai, a customer engagement platform for digital-first service organizations, complete with a new website, fresh new design, modern logo, and a compelling product narrative. The brand upgrade also included a portfolio of sales assets, a current content strategy, analyst and partner outreach, improved sales enablement, and simplified product packaging and pricing.

Provide marketing strategy, portfolio, and GTM growth expertise to start-ups, research organizations, as well as VC and PE funds, with a primary focus on product-led growth, SaaS operational excellence, competitive positioning, digital & customer marketing, plus industry GTM strategy, in addition to pro-bono mentoring of first-time CMOs.

Zendesk recruited me to build and launch its own analytics platform to complement its market leading portfolio of customer service products. From its inception, the new Explore business exceeded revenue targets and user adoption by a factor of 2.4x, helping accelerate Zendesk’s explosive growth from $250M to over $1.2B ARR in three years.

Swrve brought me in to launch the company in North America and transform its GTM focus from mobile gaming to mobile CRM and customer engagement platform in ecommerce, banking, travel, hospitality, and insurance. I led all aspects of Swrve’s business transformation, including a full brand and positioning refresh, new demand programs that drove 5 0% in pipeline, full Gartner MQ leadership recognition, and strategic partnerships with Salesforce, Oracle, and Adobe.

Webtrends’ CEO recruited me to transform and strengthen Webtrends’ commercial business, scale its enterprise strategy, and sharpen its demand focus. The launch of a ground breaking real time analytics platform re-established Webtrends as a global innovation leader that resulted in several industry awards, renewed customer and revenue growth, and the subsequent acquisition by Oracle.

Coremetrics brought me in to lead the company’s transition from tools vendor to marketing cloud platform, which resulted in the successful acquisition by IBM. IBM appointed me to its global leadership group that launched Smarter Commerce, IBM’s first cloud business unit with a $100M GTM budget.

Established CollabNet as the industry’s first SaaS DevOps platform for globally distributed software development. Recruited by company’s founder to promote the benefits of distributed cloud development and drive the global enterprise adoption of CollabNet's DevOps cloud platform. As a result of Subversion’s viral adoption (20M+ users), CollabNet became the world’s most widely used source code management (SCM) system. Thomas L. Friedman featured CollabNet in his business bestseller "The World is Flat" as one of the top ten disruptors in the modern “flat world.”