Mayra Donate, Msm Email & Phone Number

United States

Hybrid

Hybrid

Helped launch of a brand new cruise line during the pandemic. Managed all email, direct mail and digital marketing campaigns. Prepared annual marketing plan and budget proposal. Prepared analytics report.

Develop marketing plan and budget, conduct research, design and implement marketing campaigns for several clients.

Miami, Florida

Implemented digital, advertising and marketing campaigns for the Americas. Communicated the marketing message and added value to the brand, as well as consumer and trade business. Executed the marketing promotions to stimulate cruise sales.

Remote

Director of Marketing for three small-ship British cruise lines: Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises.Increased direct sales by 50% YOY.Created, implemented and revised the company’s marketing and public relations plan.Established and managed trade marketing initiatives; negotiated agreements with outside vendors; and managed the development of sales materials for regional sales reps.Prepared and distributed media kits, press releases and developed and maintained effective media contacts.Supervised all aspects of electronic media, to include maintenance, content management, and reporting for North American websites.Supervised all aspects of production of marketing materials to include copywriting, soliciting or creating artwork, coordinating design and layout, and distribution, mailing and emailing.Defined brand positioning in market place, brand objectives for short and long term growth, and strategies and tactics to achieve growth.Organized, conducted and analyzed customer research and data analysis (working with the Data Analyst resource in the UK office) to gain understanding of customer buying patterns and competitive dynamics.Managed and developed marketing programs and materials such as brochure production, purchasing of prospect target databases, direct mail campaigns, loyalty programs, emails, social media, and banner ads in order to build customer awareness and repeat purchases.Developed merchandising solutions to meet channel specific distribution needs.Oversaw Marketing expenses/allocations and updated monthly projected sales.

Ft. Lauderdale, Fl

Coordinated the design, production and deployment of direct mail and e-mail campaigns, including integrated campaigns, and implementation of new branding style, to increase bookings and acquisition. Assisted on list selection, testing, and segmentation; and prepared marketing analytics reports. Managed agency, business partners, and vendor relationships.

• Managed e-mail campaigns for franchisees, from design through deployment to increase bookings, acquisition, and loyalty. Prepared email analytics reports.• Maintained website content with new and updated promotions, pricing, and information.• Researched land vacation opportunities and offers. Created a database of vendors and partners to be included in new website being developed.

• Coordinated direct mail and e-mail campaigns, including integrated campaigns, from concept through mailing to increase bookings, acquisition, and loyalty• Implemented new branding style to direct mail and email campaigns• Prepared post-mortem reports on response rates, production costs, and marketing analytics• Managed campaign list selection, testing, and segmentation• Provided project direction to internal and/or external creative agencies through a campaign brief, ensuring they follow brand style guide, postal regulations and e-mail deliverability guidelines

Executive Education, Certificate In Hospitality & Tourism Management

Certificate, Digital Publishing

Master'S Degree, Management And International Business, Magna Cum Laude

Bachelor'S Degree, Marketing

Activities and Societies: International Student's Association, Latinos Club

Bachelor Of Science (B.S.), Marketing

Activities and Societies: American Marketing Association, Dean's List (2 Years)