Matthew Payes Email & Phone Number

Richmond, Virginia Area

Richmond, Virginia Area

Conducted research and data analysis to help Non-Profit organizations better understand both volunteer and client constituencies.Performed market and demographic analysis to help guide Strategic Planning.

Richmond, Virginia Area

• Design and execute foundational and quantitative benchmarking studies for $5.4 billion company utilizing global focus groups, ethnography, online concept tests, in-home usage tests (IHUT), usage and attitude studies, and semiotics.• Capitalized on new and fast-growing consumer market, volunteering for additional responsibilities to deliver results within an accelerated 6-month time frame, sourcing materials and driving manufacturing of large sample run across three continents, and delivering sample packages to exactly mirror production merchandise.• Spearheaded Chinese premium liquid dairy project in collaboration with beverage business unit, conducting semiotic studies and optimizing concepts using consumer focus groups.• Manage a $500k annual research budget in designing, executing, analyzing, and applying all types of primary market studies to commercialize packaging innovation initiatives and validate value proposals.• Recognized rapidly expanding e-cigarette market and capitalized on market growth by designing and leading an accelerated learning plan utilizing online surveys, consumer focus groups, and internal ideation to develop new packaging.• Develop and manage custom market research projects from inception to completion, including vendor identification, study design, data mining, development of market tools, and interpretation of data.• Work in partnership with diverse cross-functional internal and external teams. • Instrumental in creating value propositions and bringing packaging innovation initiatives to successful market penetration.• Prioritize unmet consumer needs by developing problem statements and fit/attractiveness scorecards.• Analyze market research results and present data and recommendations to business unit leadership.

Richmond, Virginia Area

Senior Client Service Analyst (2007 – 2010)• Served as primary contact and market research data expert for a diverse range of new and existing clients.• Liaised with a wide array of client contacts and IMS senior management, including Analysts, Managers, Directors, Vice Presidents and C-Level Executives.• Identified key issues and market trends, researched options and solved varied client business issues involving IMS products and services.On-Site Analyst, Sepracor, Inc. (Marlborough, MA) (2006 – 2007)• Served as primary market research resource for $600 million respiratory franchise, fully integrated as a key member of the Commercial Analytics/Business Intelligence group.• Developed innovative automated dashboard reports for new product launch, incorporating prescription, sales and promotional data for distribution to Senior Management, Marketing and Sales Operations.• Managed incorporation of national patient-level data into planning and market reporting functions.Senior Market Research Analyst (2002 – 2006)• Provided analyses and insights for clients regarding Market Assessment, Product Positioning, Lifecycle Management, Generic Impact and Promotional Spending ROI.• Worked with each client to develop Custom Databases to meet appropriate individual needs.• Served as point-of-contact/organization resource to research and respond to complex client inquiries.On-Site Senior Market Research Analyst, AstraZeneca (2001 – 2002)• Entrusted to serve as a fully-integrated member of AstraZeneca’s Data Resources team.• Developed analytics, researched, and produced focused recommendations for Promotional Spend planning of emerging cardiovascular product using past “blockbuster” launches as a benchmark.• Initiated dedicated on-site analyst team as a direct result of professional success at AstraZeneca.

Pomona, Ny

• Identified mission-critical parameters, then produced and implemented an innovative product selection database utilizing IMS data used to help determine future R&D pipeline.• Identified an average of 5 new products per year for pipeline in FY’s 1996 – 2000.• Educated physicians, surgeons, pharmacists and other health professionals about Barr and products.• Identified and tracked state legislature generic pharmaceutical industry initiatives in conjunction with Government Affairs Department, helping to defend consumer access to generic drugs in 15 states.

Master Of Business Administration (M.B.A.)

Strategic Market Planning - Situation Analysis, Portfolio Management, Segment Evolution and Positioning, and Product/Market Evolution.

Bachelor Of Arts (B.A.), English