Michael Ramsey Email & Phone Number

Irving, Tx, Us

Michael Ramsey is Vice President of Communications & Marketing for the Boy Scouts of America, the nation’s premier youth serving organization with more than 1 million members. In his role, Michael is responsible for Employee, Digital and Crisis Communications; Media Relations; Branding & Advertising; Creative Services; Publishing, Corporate Engagement and Marketing.

Irving, Tx, Us

Leads staff and agencies in the development of strategy and execution of national marketing and brand programs. Charged with leading the development of the organization’s first brand positioning and architecture, including tools and assets to support 297 councils and 1.4 million volunteers. Drive innovation into recruiting families into Scouting through the implementation of strategic tactics, including digital, social media, email, out-of-home and search.Achievements• Strategized and executed a rebranding of the Boy Scouts of America to achieve clarity and consistency in the brand by consolidating hundreds of local brands under a consistent national brand architecture.• Modernized recruiting activities across the organization by executing multi-year targeted Facebook, Google, Nextdoor, Instagram, and YouTube campaigns, leading to a 7% increase in recruitment in key markets.• Led brand development of the Summit Bechtel Reserve – a world-class, sustainable outdoor facility built on the location of an abandoned West Virginia coal mine. The site now hosts thousands of youth from the U.S. and across the world.• Led a full rebranding of historic Boy Scouting program, including the launch of a new name, logo and development of marketing resources, resulting in recruitment of 180,000 new female members in less than a year.• Spearheaded the development of a national marketing campaign ‘Scout Me In’ to welcome girls into Cub Scouting and Scouts BSA, which recruited more than 88,000 girls in the first 5 months. Today there are more than 306,000 young women in Cub Scouting and Scouts BSA.• Conceptualized and produced a national event celebrating the historic first class of female Eagle Scouts. Event showcased the best of Scouting and generated more than 2.5 billion media impressions.

Directed marketing, advertising, and public relations for a council serving over 70,000 youth and 15,000 leaders. Served as the council’s spokesperson for positive and crisis stories on radio, television, and in print. Tasked with overseeing more than 400 public relations media placements annually.Notable Achievements:• Conceived, developed, and executed youth-targeted recruiting campaigns encompassing outdoor media, radio, and a strategic partnership with the Texas Rangers, leading to a 3.5% increase in membership.• Pioneered a new council identity and branding program, including a new website and electronic publications, helping to reach 15,000 volunteers and donors more effectively.• Recipient of 10 National Marketing Awards during a 2-year tenure.

Oversaw development and marketing activities for a $10 million non-profit serving 12,000 people annually. Cultivated and nurtured relationships with the religious community, including the development and recruitment of volunteers for varying roles. Provided leadership to staff and collaborated with the president and board. Directed the development of corporate identity, including annual reports, publications, signage, and fleet truck graphics.Notable Achievements:• Generated more than $3 million in annual funding through direct mail, events, grants, and major gifts. Organized a fundraising event that raised $425,000 in one evening.• Drove a 40% increase in resale donations through the initiation of a direct mail program.• Secured a record-high 48 media placements on television and print media over 12 months.

Irving, Tx, Us

♜ Progressed through roles of increasing responsibility developing marketing plans and communication strategies for the national headquarters.♜ Assigned to function as a spokesperson, formally presenting the organization’s positions on local and national issues.♜ Served as speechwriter to the CEO, cabinet-level management, and three national presidents.Key result includes:♦ Played an instrumental role in the development of ‘Good Turn for America’, a program focused on volunteerism, in partnership with The Salvation Army, American Red Cross, and Habitat for Humanity.

Irving, Tx, Us

Progressed through roles of increasing responsibilities to develop marketing plans and communication strategies for the national headquarters of the organization. Assigned to function as a spokesperson, formally presenting the organization’s positions on local and national issues. Served as speechwriter to the CEO, cabinet-level management, and three national presidents – writing more than 50 speeches annually for local and national events.Notable Achievement:• Played an instrumental role in the development of ‘Good Turn for America’, a program focused on volunteerism, in partnership with The Salvation Army, American Red Cross, and Habitat for Humanity.

Irving, Tx, Us

Developed advertising and marketing resources to support retail and wholesale operations. Including writing, design and production of direct mail, catalogs, trade shows, point-of-purchase and a range of marketing efforts related to Scouting and the outdoor market. Created a program to directly support marketing efforts of local retailers.

Mesquite, Texas, Us

Brought onboard to develop advertising and manage trade show appearances and public relations across seven manufacturing and import divisions. Directed agencies and designers in developing retail and wholesale materials.