- Developing marketing plans and strategies- Gathering market intelligence to identify new opportunities- Spearheaded new brand launch - Involvement in the development of the company’s long-term planning- Identify & develop new business opportunities- Brand management and brand promotion- Carrying out brand audit- Managing marketing budgets- Overseeing a team of junior staff

- Developing marketing plans and strategies- Gathering market intelligence to identify new opportunities- Monitor EFL business in performance against its competitor- Involvement in the development of the company’s long-term planning- Identify & develop new business opportunities- Periodical business report to the management- Enhance the image of the EFL brand through overseas liaison- Carrying out brand audit- Managing marketing budgets- Liaising and networking with a range of stakeholders- Overseeing a team of junior staff

- Plan and manage all sorts of marketing communication activities- Advise and assist the supervisor in developing a marketing plan- Report to management on marketing activities and their outcome- Prepare all kinds of write-ups relating to PR and direct marketing- Maintain liaison with foreign partners, Toshiba & NEC

- Market analysis and reporting- Various pricing analysis and development of the business plan - Sales Process development & implementation for ISO certification- Support the sales manager to manage the sales force- Ensuring guidelines for branding- Providing strategic feedback for the management- Work process improvement in inter-department

Local committee president for two consecutive year 2004 - 2005 & 2005 - 2006