Mark Resnick Email and Phone Number
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Mark helps the largest consumer insights, marketing, and brand departments adopt agile market research technologies to conduct world-class innovation and advertising market research.Coming from nearly a decade in the traditional market research world, Mark has led projects across all verticals in qualitative and quantitative methodologies. (Innovation, Focus group moderation, Concept testing, Positioning, Claims, and Advertising)Today, Mark leads a team of seasoned thought leaders who drive best practices in change management to systemically adopt technology to make better business decisions around innovation and advertising. Core Philosophy: Cheaper, Faster, and Better will always be relevant, but understanding the customer's needs and leading successful market research technology implementation is key.Mark has a B.A. in Psychology from UW-Wisconsin and a Master's in Market Research from Michigan State's Eli School of Business. Academia holds a place close to Mark, so if you're a student looking for advice about additional education or the Market Research job market, please reach out!
Zappi
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Vice President Of SalesZappi Jan 2023 - PresentBoston, Massachusetts, UsBuilt the framework and now lead Zappi's new business team.We are a leading consumer insights enterprise platform designed for creators. If you're part of a team that creates brands, ads, or innovative new products, then we think you're a creator. Our platform provides access to actionable, quick, and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. Through working with some of the biggest brands in the world, we’ve built technology that lets you see your product innovations and advertising ideas through your consumers’ eyes so you can iterate, optimize, validate and learn — increasing your chances of in-market success.
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Senior Director - Head Of New BusinessZappi Jan 2022 - Jan 2023Boston, Massachusetts, Us
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Director Of Business DevelopmentZappi Sep 2020 - Jan 2022Boston, Massachusetts, Us
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Senior Account ExecutiveZappi Dec 2019 - Aug 2020Boston, Massachusetts, Us
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Automation Consultant | Account ExecutiveZappi Dec 2017 - Nov 2019Boston, Massachusetts, Us
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Advisory Board Member - Masters Of Science Market ResearchMichigan State University - Eli Broad College Of Business Aug 2022 - PresentEast Lansing, Mi, Us -
Associate ConsultantBlueprint Research Group Dec 2016 - Oct 2017Princeton, New Jersey, UsBluePrint Research Group consults with healthcare companies to develop and execute creative and innovative marketing research in strategy development, planning, and execution to support brand commercialization efforts. The company has a deep focus in healthcare and has forged strong relationships with top global pharmaceutical companies, as well as numerous emerging and midsize biotech firms. -
Market ResearcherZs Associates Feb 2015 - Jan 2017Evanston, Il, UsZS is the world’s largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share, through end-to-end sales and marketing solutions – from customer insights and strategy to analytics, operations and technology. -
Research AssistantThe University Of Chicago Apr 2012 - Feb 2015Chicago, Il, Us -
Undergraduate Lab Manager And Project LeaderUniversity Of Wisconsin-Madison Feb 2010 - Jan 2012Madison, Wi, Us -
Research AssistantUniversity Of Wisconsin-Madison Sep 2010 - May 2011Madison, Wi, Us
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Teaching FellowUniversity Of Wisconsin-Madison Sep 2010 - Dec 2010Madison, Wi, Us
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Program DirectorMarathon County Parks Department 2008 - 2011
Mark Resnick Skills
Mark Resnick Education Details
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University Of Wisconsin-MadisonPsychology -
Michigan State University - Eli Broad College Of BusinessMarketing Research
Frequently Asked Questions about Mark Resnick
What company does Mark Resnick work for?
Mark Resnick works for Zappi
What is Mark Resnick's role at the current company?
Mark Resnick's current role is Market research sales leader revolutionizing how brands make inspirational products and ads | Greenbook Future List '22 | Insight250 List '22.
What is Mark Resnick's email address?
Mark Resnick's email address is ma****@****ore.com
What is Mark Resnick's direct phone number?
Mark Resnick's direct phone number is +184721*****
What schools did Mark Resnick attend?
Mark Resnick attended University Of Wisconsin-Madison, Michigan State University - Eli Broad College Of Business.
What are some of Mark Resnick's interests?
Mark Resnick has interest in Exercise, Technology, Home Improvement, Computer Human Interaction, Shooting, Reading, Gourmet Cooking, Sports, Home Decoration, Health.
What skills is Mark Resnick known for?
Mark Resnick has skills like Research, Qualitative Research, Non Verbal Communication, Gesture Recognition, Spss, Powerpoint, Psychology, Analysis, Teaching, Market Research, Leadership, Microsoft Office.
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