Hand-made boutique guitar pedals and tube amplifiers. Checkout http://CEPedals.com

As a Product Manager at Irdeto I was the representative of the Content Protection Market Unit for the Americas. In this role I primarily interfaced with customers to bring market requirements into the Rights (multi-DRM) organization and product portfolio.Initially I was responsible for the Irdeto Secure Media Player (ISMP) which is part of our ActiveCloak SDK for Android OTT Client Apps. ISMP brings a best-in-class, standards compliant audio/video player to the Android platform that features robustness, high-quality video playback and pre-integration into Irdeto's white-box-cryptography-protected client environment.I was also Product Manager for Irdeto's Content Format Protection Group, which includes our secure authoring services for BD+ and BD+ UHD as well as Vidity (formerly SCSA).

I managed the MediaBase family of streaming server products and related Content Workflow Manager (CWM) and Video-CDN Manager (vFusion) products at Espial Group, Inc.

Mark and a small team were able to successfully re-brand UBM TechInsights, the result of a merger of Semiconductor Insights, Sanguine Microelectronics and Portelligent Inc. Results included a new marketing storyboard for the combined entity, followed by a revamped website on a new domain, an awareness campaign of press releases, events, articles and white papers and numerous mailer campaigns for bolstering revenue.

Three month contract. Tracked wireless semiconductors, updating detailed industry roadmap and trend analysis, produced reports, articles and supported sales with customer requirement & quotes.

Mark built and ran the product management/marketing group, but was also instrumental in working with the quality manager to establish QNX’s first product lifecycle management program.

Challenges included business case development for VC funding, product definition and positioning, lead customer development and management (a large Japanese consumer electronics vendor), new product launches, and sustaining editor/analyst interest in the startup.

Mark focused on synthesizing a standard-product strategy from core competencies and market research, followed by detailed product definition and lead customer development / management. Efforts resulted in millions of dollars commitment from customers & partners, pre-silicon.

Beginning as a dedicated FAE for Nortel, moving to a Regional Applications Manager for the Networking Division in Japan and culminating in the Sr. Engineering Manager for Hardware and Software Applications Engineering in the Embedded Processor (x86) Group in California. Credited with several multi-million dollar design wins in ISDN (Nortel), FDDI, Ethernet (NEC) and embedded processors (Cisco).

bit-slice graphics processor design and firmware

Graphics and Hard Disk Sub-systems

Telidon Graphics controllers