I’m excited to announce a new chapter in my journey as one of the founding members and CEO of CollabHive! Together with three amazing co-founders, each bringing unique expertise and diverse backgrounds, we’ve launched a co-working space that’s more than just a place to work—it’s a hub for growth, collaboration, and innovation. This venture is a reflection of my journey, built on years of experience in hospitality, customer service, marketing, leadership, and entrepreneurship. Our mission is to create a unique environment where collaboration, creativity, and business success flourish. I’m looking forward to sharing this exciting journey with you all. Stay tuned for updates!

Senior leader overseeing the strategic and operations of the Meeting and Events department as well as the Food and Beverage department, which are being combined into a newly group named ‘Hospitality Services’ at the University of Toronto, Hart House Projects.

- Established an independent department specialized in events and protocol management- Delivered successful landmark inaugural graduation in May 2014; hosting the UAE’s Minister of Foreign Affairs and former US former President Clinton as keynote speaker; http://www.youtube.com/watch?v=9g0mHejt2zU- advisory to the Vice Chancellor and Provost on protocol in diplomacy and cross-cultural etiquette matters during international visitors, ceremonies, events, exhibitions and conferences as well as visits by diplomatic delegations to the campus- Built a highly performing team of 5 members to deliver a comprehensive events management function- Developed and managed annual budget of $3 millions for events management and other branding projects- Introduced and implemented a robust procurement function and managed vendor relations; secured highly favourable terms and pricing with key providers (hotels, entertainers, etc.)- Led the delivery of more than 700 events to include conventions, exhibitions, Dignitaries visits, corporate and social gatheringProduction of a Colloquium talk about the “Tensions of Globalization” hosted by PM Gordon Brown(UK former Prime Minister)- Oversaw the creation of the iconic ‘Physical Torch’ Emblem of New York University Abu Dhabi

• Led in-house Marketing and Communication Department with 7 members; established a dedicated events and brand management unit - Developed and managed annual budget of AED 20-30m for the department - Managed contracts with marketing and PR agencies to deliver strong brand awareness and coverage for Manazel - Managed the consistency in branding and marketing material (such as collaterals) and produced media kits - Followed Manazel-related coverage in local and international media - Managed press conferences and interviews• Led the delivery of events and participation in local and international real estate exhibitions and road shows - MIPIM (Cannes - France 07), Cityscape (Dubai 07, 08, 09 - Abu Dhabi 07, 08, 09, 10 - USA 08 - Jeddah 09) - Launch events for: Manazel new headquarter; Al-Reef villas and downtown; Dunes Village in Dubai; Amman Gardens in Jordan - CSR sponsorships: Abu Dhabi Police 50-Year Jubilee; Red Crescent; Zakat Fund

• Managed day-to-day office and floor operations • Developed and implemented policies and procedures for effective events delivery; unified and monitored the department’s staff training and career development program • Provided training and mentorship for staff delivering fine dining events • Played a major role in winning the MENA Certification Award for Best Conference & Convention Hotel For both 2005 and 2006 • Delivered major conferences, exhibitions, and dinners• Managed VIP relations; hosted foreign dignitaries and managed high-profile events including Abu Dhabi Ruling Family weddings

• Launched 3 full-dining restaurants at the UAE Army General Headquarters (GHQ)• Conducted daily banquet operations (staff schedules, room set-up, menu follow up, banquet manuals updating)• Designed menus and decorated the hotel halls along various themes• Planned and supervised delivery of major events and functions including: 2003 IDEX; Abu Dhabi Ruling Family catering requests; 2004 FIFA Youth World Cup; 2004 Superstar Show Concert