Led the UX transformation of CrossCore, a fraud investigation platform used by global entities across government, banking, eCommerce, and small businesses. Successfully elevated the product from a back-end engine to a user-centric solution, enhancing fraud prevention and investigative operations for Experian's Fraud & Identity clients.Key Accomplishments:Spearheaded strategic design initiatives in alignment with business objectives and stakeholder goals.Partnered with researchers and clients for in-depth user needs analysis, translating insights into actionable design direction.Developed comprehensive journey maps to optimize end-to-end user experiences.Executed full design cycle: ideation, wireframing, high-fidelity visuals, and interactive prototyping to validate design solutions.Championed effective design system development with leadership, stakeholders, and development teams to improve velocity.Worked closely with development teams, stakeholders, and leadership to foster a successful product design methodology and deliver the solution to market.

As Design Lead, I successfully managed and led a high-performing global design team in developing Honeywell's aerospace platform for serving pilots, maintainers, and schedulers worldwide.Key Achievements:Strategic Leadership: Provided visionary design leadership, aligning our strategy with business objectives and stakeholder needs.User-Centric Design: Championed a user-centered design approach, ensuring consistent methodology across product development.Research-Driven Insights: Conducted in-depth observational research to identify critical user needs and drive actionable improvements.Process Optimization: Developed comprehensive journey maps to streamline processes and uncover opportunities for enhanced user experiences.End-to-End Design: Led the full design cycle, from concept generation and wireframing to high-fidelity visuals and interactive prototypes.Stakeholder Alignment: Effectively communicated design vision to leadership and stakeholders, ensuring alignment between design and product roadmaps.Resource Management: Strategically managed internal and external design resources to deliver projects on time and within budget.Execution: Partnered with engineering teams in an agile environment to guarantee successful and high-quality product realization.

Designing the experience on major Aerospace projects, working with disciplines across the Aerospace business that differentiate Honeywell brands in the marketplace around the world.Providing a clear, consistent voice on end-to-end user experience design to project teams and stakeholders.

Enhanced Brand Experience: Developed a cohesive brand identity through innovative UX design practices across retail environments, advertising, and sales tools.Global Brand Strategy: Led the development of marketing campaigns, branding initiatives, and retail-merchandising standards executed worldwide.Digital Transformation: Collaborated with cross-functional teams to create and develop Fender's first direct-to-consumer e-commerce experienceBrand Consistency: Improved global brand standards for packaging, multi-media advertising, licensing, and photography.Worked collaboratively and cross-departmentally to develop a successful branding experience for e-commerce initiatives. Improved global brand standards for packaging, multi-media advertising, licensing, and photography.

Conceptualization, design and execution of print and digital media including: interaction design, illustration, posters, quarterly publications, environmental graphics, flyers, logo design, branding campaigns and interactive presentations for international research conferences.