As a Sales and Marketing Specialist at Emra Wears, I was with the company from its pre-launch phase. I conducted comprehensive market research for the Kerala region to assess market potential and determine market size using key marketing metrics. My role encompassed managing both B2B and B2C sales, driving revenue growth through strategic initiatives. Additionally, I created and executed impactful social media campaigns to enhance brand visibility and engagement, coordinated collaborations with influencers to extend our reach and credibility, and handled procurement and inventory management to ensure seamless operations and product availability.

At Hedge Equities Limited, responsibilities encompassed diverse aspects of customer relationship management andmarketing. Activities ranged from customer profiling and personalized investment plans to lead generation through coldemails, cold calls, and prospecting, with a focus on acquiring referrals. Implemented a Customer Profiling and Follow-upStrategy (CPFS) for effective nurturing of client relationships. Developed engaging content for email marketing, SMS,and flyers to promote certificate courses. Additionally, conducted research on customer attitudes towards financialproducts, providing valuable insights for strategic decision-making.

I've worked as a team leader where i provided guidance to the team members in order to accomplish the targets they are given. Also worked in the recruitment department as an interviewer.