Account Executive
CurrentAs an Account Executive for PR Lab, I collaborate with fellow account executives to develop and execute a comprehensive PR plan focused on social media strategies for our client, Goodwill. I work closely with Goodwill’s Communications Director to bring these initiatives to life, creating engaging and relevant content for their social platforms that builds brand awareness and fosters audience interaction. I also compile weekly performance reports to track progress, assess team successes, and… Show more As an Account Executive for PR Lab, I collaborate with fellow account executives to develop and execute a comprehensive PR plan focused on social media strategies for our client, Goodwill. I work closely with Goodwill’s Communications Director to bring these initiatives to life, creating engaging and relevant content for their social platforms that builds brand awareness and fosters audience interaction. I also compile weekly performance reports to track progress, assess team successes, and outline future action plans. Additionally, I play a key role in planning and executing events centered on influencer and organization collaborations, generating impactful content and strengthening Goodwill’s online presence. Show less