Maria Sycheva Email & Phone Number

Amsterdam, North Holland, Netherlands

Utrecht, Netherlands

- User Acquisition and ASO: Spearheading successful campaigns that attract millions of new users globally. Consistently driving installs and retention from optimizing app store listings to leveraging social media channels.- Budget Management: Managing substantial marketing budgets, allocating resources strategically across paid acquisition channels (Facebook, Google Ads, etc.) to achieve optimal ROI.- Multinational Campaigns: managing user acquisition campaigns across 30+ countries, tailoring messaging, creatives, and localization to resonate with culturally diverse audiences.- KPI Mastery: Tracking and analysing key performance indicators (KPIs) such as CTR, CPI, LTV, and retention rates. - Cross-functional collaboration: Collaborating closely with product, design, and development teams to align marketing efforts with product enhancements and user feedback.- Mentorship: Managing and guiding interns within the team

Netherlands

- Marketing Strategy Development: Created marketing strategies and plans for global projects at Flowbird, the mother company of Yellowbrick.- Online Reputation Management: Monitored, analyzed, and reported on online reputation and initiated actions to improve the Flowbird App’s App Store rating, which resulted in a 2-point App Store rating increase of the Flowbird App.- Analytics Dashboard Creation: Developed and maintained an analytics dashboard for app reviews, benefiting both the Development and Customer Service teams.- Website Management: Managed and maintained 20+ company websites.- Creative Design: Designed and created marketing materials for global audiences, both in digital and printed formats.- Internal Communication and Reporting: Managed internal communication and reporting processes.

Utrecht Area, Netherlands

- B2B Campaign Development and Management: Strategically designed and oversaw digital campaigns to drive brand awareness and generate leads for business growth.- Lead Generation Optimization: Improved lead generation through multi-channel campaigns, lead nurturing, and funnel setup, resulting in a remarkable 300%+ increase in leads over the year.rience.Business Process Development: Designed and optimized workflows to enhance efficiency and effectiveness of Lead Generation and Lead Nurtuting processes. Developed processes to streamline organizational work and enhance lead follow-up.- Marketing Automation: Introduced Marketing Automation, Email Marketing, SEM, SEO, and Social Advertising to the organization. Initiated and managed Marketing Automation as a project. Leveraged Dynamics 365 for Marketing to streamline and automate marketing processes.- Website Creation and Maintenance: Co-created, developed, released, and managed the new website. Oversaw website maintenance and content updates using WordPress.- Google Toolkit Proficiency: Demonstrated proficiency in Google Analytics, Google Ads, Google Optimize, and Google My Business.- Data-Driven Reporting: Utilized PowerBI to analyze performance metrics and provide actionable insights.- Strategic Email Marketing: Executed targeted email campaigns to engage and nurture leads.

Steenwijk

- Customer Journey Roadmapping: Strategically planned and mapped the customer journey to enhance user experience and drive conversions.- Integrated Marketing Systems and Channels: Seamlessly linked various marketing systems and channels to ensure cohesive campaigns.- Social Media Content Creation and Optimization: Developed, promoted, and analyzed social media content to engage audiences effectively.- Paid Advertising Expertise: Managed Google Ads, SEA, Display, and YouTube campaigns, optimizing performance and ROI.- Retargeting Strategies: Implemented retargeting tactics to re-engage potential customers and boost conversion rates.- Data-Driven Insights: Utilized Google Analytics to analyze data, identify trends, and inform decision-making.- Conversion Rate Optimization (CRO): Designed and executed strategies to improve website conversion rates.- Website Maintenance and Enhancement: Ensured the website was up-to-date, user-friendly, and optimized for performance.- Email Marketing: Orchestrated targeted email campaigns to nurture leads and retain customers.- Event Support: Collaborated with marketing and sales teams to execute successful events.- Online Presence: Contributed to enhancing the company’s online visibility and brand reputation.

Groningen

Groningen Area, Netherlands

Ghostwriting, proofreading, article editing

Msc Marketing, Marketing Management

Activities and Societies: Member of student organization MARUG

Exchange Semester, International Business

ERASMUS programme within the BSc International Business

Bachelor’S Degree, International Business, Gpa 7.2

Activities and Societies: Member of student organization EBF 2013-2015 - Musical Choir (USVA)Bachelor's Thesis International Business.

International Economics

High School, 5/A+

Activities and Societies: 2010-2011 - Member of the School Council

Middle School

Writer in a school newspaper