Michael Tanenbaum, Mba Email & Phone Number

Beverly Hills, Ca, Us

Los Angeles Metropolitan Area

We build beauty brands across the globe. Our team consists of an outstanding team of top industry professionals, skilled innovators, and subject-matter specialists who consistently produce superior results with a global footprint.

Los Angeles, California, United States

The purpose of this food and lifestyle publication is to guide people in eating a kosher diet rich in nutritious, predominantly unprocessed whole foods. The recipes are simple and quick, to accommodate parents juggling careers and multiple kids.

Greater Los Angeles Area

I am a freelance writer and marketer with 20+ years experience. My areas of focus are Food, Nutrition, Health, Wellness, Home, Lifestyle & Tech, with a particular emphasis on direct-response, SEO-optimized content.Brands for which I have written and done SEO include Gundry MD, Beverly Hills MD, Unify Health Labs, LCR Health, Nucific and ActivatedYou. I also contribute to The Jewish Journal.I have the ability to adapt my tone for a variety of projects, brand voices and style guides for consumer-facing digital content across these categories.

Los Angeles, California, United States

Santa Monica, Ca

Harmonica is a PR agency focused on health & wellness brands. Clients on which I worked include CAULIPOWER pizza, Comvita honey and Made By True beef jerky.I handled monthly reporting & analytics, strategic planning on the paid side, competitive research and brand audits. I also focused heavily on executing paid media for Facebook and Instagram.

Downtown Los Angeles

Social House Inc is an interactive experience group specializing in social media strategy and original content development for fashion, beauty and lifestyle brands worldwide. Its mission is to use social media to bridge the gap between brands and consumers by creating tailored social media solutions that engage audiences and deliver measurable results.I utilized a mixture of established and cutting-edge tools – including SimplyMeasured, Sysomos, Social Bakers, Stylophane and Tailwind – to provide social analytics, paid media services, strategic brand alignment, campaign optimization and competitive research for Social House's roster of fashion, beauty and lifestyle clients. They included Pepsi Global, Sennheiser Electronics, Harry Winston, Playboy, Revlon, LORAC Cosmetics, J BRAND, Intermix and Perricone MD.

Santa Monica, Ca

KCRW Radio 89.9 FM is NPR's flagship station for Southern California and Los Angeles. This cutting-edge station plays a highly eclectic mix of music, news and talk over an enormously diverse array of apps and platforms.I developed and maintained a comprehensive analytics and reporting dashboard that tracks the station's web analytics and social media footprint as well as the performance of podcast, streaming, on demand, mobile apps and content delivery network data. This project was a mix of numbers and storytelling.

Studio City, Ca

DEI Worldwide is a leading interactive social media and word-of-mouth marketing agency focused on community management and influencer outreach.As Director of Insights and Optimization, I evaluated social media metrics, provided monthly reporting and informed strategic direction for LifeLock, Domino Sugar, C&H Sugar and Florida Crystals across Facebook, Twitter, Pinterest, Google+, YouTube and Instagram.I also provided social media research & competitive intelligence for new business pitches and developed strategic partnerships with established and emerging technologies.My campaign optimization work led to a doubling of the LifeLock Twitter following in two months with Twitter Promoted Accounts.

Culver City, Ca

The Woo is an independent, full-service advertising agency specializing in developing fully-integrated creative marketing programs from strategy to execution.As Social Media Strategist, my accounts included Grand Marnier and Lenovo.For Grand Marnier, I monitored and evaluated social media results on a daily basis in support of client goals, benchmarks and relevant social media placements across Facebook, Twitter, Pinterest and blogs. On the measurement end, I designed and implemented social media metrics to provide recommendations and inform strategic direction. Optimizing to achieve the most effective social communication strategy regularly required me to work in close collaboration with creative, account, media and upper management. By paying close attention to analytical insights, competitive research and alcohol industry market trends, I was able to quadruple fan page engagement while doubling editorial post reach.For Lenovo, I partnered with the account and creative teams to provide campaign strategy and social media activation for several national multichannel ad campaigns, culminating in the most successful video contest to date (2,000+ entries) on the Wildfire platform. In support of these campaigns, I established KPIs, monitored and optimized results in real time and produced monthly and end-of-campaign wrap-up reports.

Hollywood

Marketingworks is a digital word-of-mouth agency that develops large-scale social campaigns for some of the biggest brands in the world, including Fortune 1000 brands such as Allstate, Post and Powerade.As the VP of Digital Strategy, I created brand experiences using digital touch points to excite, engage and enroll our clients’ customers. I employed a mix of industry-standard and proprietary web- and realtime-monitoring tools and social analytics software to obtain business intelligence, inform social business strategy and determine the tactics to create and distribute powerful word-of-mouth marketing and business success.Brand and agency campaigns that I managed included Honey Bunches of Oats en Español (Facebook buildout, contest and community management), Susan G. Komen "Lazos Que Perduran" (Facebook & blogger outreach), Nurigene (ecommerce website & Facebook buildout), ESPN Deportes (online brand audit), AARP (extensive online market research), Powerade (blogger outreach) and Febreze Sport (viral video).

Los Angeles, Ca

Projects on which I worked include:• L.A. Lawyers Philharmonic | Brand Strategist• DineEquity | Brand Storyteller• Abraxis BioScience | Brand Storyteller• Mariel's Kitchen LLC | Strategy Consultant• The Walt Disney Company / ABC Television | Marketing Consultant

Los Angeles, Ca

the Oomph! company was a boutique branding agency that I co-founded in 2009. I developed strategic partnerships with the West Hollywood Chamber of Commerce and local business leaders. I also designed the firm’s visual identity, business collateral and corporate website. In addition, I deployed Facebook, Twitter and blog strategies to build an online community around the Oomph! company. I also directed and produced the Oomphcast, an ongoing podcast series designed to educate and inform business owners about the importance of cultivating a powerful brand strategy. Our guests included Lynda Resnick, founder of Roll International, Noah Alper, Founder of Noah’s Bagels, Emilie Veloso, President of O.N.E. Drinks and Jason Nazar, Founder of Docstoc.

For details, see the education section below.

I collaborated on a marketing and promotional plan for “Traveler”, a primetime TV serial drama that debuted in the summer of 2007. In addition to conducting market research, we devised an advertising framework that included a mix of traditional and new media such as Facebook, blogs and torrents, for the company to implement in marketing the show. My Keynote presentation to Disney and ABC executives wove together the familiar branding elements of the Disney website, including logos, colors and personality, with the look, feel and sound of the edgy, Generation Y-inspired series. The result was a debut night viewership of 8.8 million, 20% above ABC’s target.

Culinary Nutrition Expert (Cne), Culinary Nutrition, Graduated With High Honors

Master Of Business Administration (M.B.A.), Marketing And Entrepreneurship

Ba, Biology

Education record

Bachelor'S Degree, Biology