Executive, Digital Marketing
Current𝗠𝗮𝗻𝗮𝗴𝗲 𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Developed and optimized digital advertising campaigns on platforms like Facebook Ads and Google Ads to promote Bio-Xin Cosmeceuticals products.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Executed digital marketing strategies to enhance brand awareness, drive website traffic, and generate sales leads.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Collaborated on compelling ad creatives, including images, videos, and copy, to maximize engagement and conversions.𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Monitored campaign metrics using analytics tools, providing detailed reports to refine future strategies.𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Allocated budgets effectively to maximize Return on Advertising Investment (ROAI).𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Utilized advanced targeting and segmentation techniques to optimize ad relevance.𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Aligned marketing strategies with sales and product teams for effective campaign execution.𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱: Kept informed on digital marketing trends to continually improve campaign effectiveness.
