Michael Thomas Email & Phone Number

Brimley, Michigan, Us

- Oversee the planning and operations of the marketing department- Developing marketing plans and strategies to stabilize market share against competition- Creating new programs to evaluate metrics with better marketing analytics- Study key performance indicators (KPI) to find opportunities for growth within our database and through surveys and feedback of our demographic population- Constructed new email program to increase direct marketing efficiencies for timelier and cost-effective customer communication - Redeveloping the Player Development program to maximize upper tier play- Building digital and social media programs to improve engagement with customers and the community using untapped channels and improving search engine optimization (SEO) for our website- Direct team members in the development of all media and direct marketing efforts - Working to unify the property brand to deliver a consistent message to multiple audiences- Reworking advertising, promotions, and player development efforts for market challenges- Write copy and scripts for media and production efforts - Partnering with other community businesses and organizations to create collaborative efforts in drawing new visitors to our region- Report on marketing efforts and outcomes to the Council- Worked with Draft Kings on the 2021 Michigan rollout of their sports betting and iGaming platform- Working on the Draft Kings retail sports book team on property- Communicate marketing efforts internally to keep all employees informed and up to date on latest events- Responsible for the development and maintenance of the annual marketing budget- Developing team members to take on management positions- Ensure compliance with all policies and procedures- Modified all efforts to counteract impacts of Covid-19 lockdowns and restrictions

- Print layout for newspaper, magazine, and marketing materials- Copywriting for scripts, direct marketing, and appeals- Technical writing for manuals and sales materials- Magazine articles and advertorials- Photography and videography- Executive summaries and form letters

- Supervised operations and mission of the marketing department- Ensured compliance of marketing activities with Louisiana Gaming Office- Worked in conjunction with the Regional Vice President of Marketing- Coordinated initial marketing "look and feel" for the Bossier City property- Approved and developed all budgets and spending to maintain a healthy EBITDA- Hired, directed, and educated staff on all marketing and sales efforts- Oversaw direct mail offers to tiered patron groups using our Rewards Club database- Approved all requisitions for purchase and production of marketing materials- Determined the effectiveness of media endeavors and reallocated dollars where needed- Negotiated monthly headlining entertainment contracts and riders- Compiled reports of marketing and sales efforts for corporate review

Mount Pleasant, Michigan, Us

- Worked with radio and television stations to provide special promotions for casino events- Approved all media, scheduling, and in-house collateral budgets and spending- Prepped radio and television commercial scripts for each scheduled performer- Deployed Soaring Eagle direct mail offers to tiered patron groups- Approved all requisitions for purchase and production of marketing materials- Wrote press releases for the property and was point person for press inquiries- Produced an internal newsletter outlining activities on property each day- Floor manager for the Outdoor Sizzling Summer Concert Series 2005- Acted as master of ceremonies for promotions, tournaments, or special events

Mount Pleasant, Michigan, Us

- Designed and distributed print advertising to over 20 publications- Designed and wrote copy for floor promotions collateral/in-house material- Wrote press releases for all entertainment and promotional events- Coordinated print collateral with our ad agency and printer- Produced video segments for in-house plasma displays and outdoor LED signage- Worked closely with promotions manager to develop new promotions and events- Promoted to Communications Manager

Alma, Mi, Us

- Wrote new user training and orientation manual and materials- Trained incoming students on the operation of the computer labs- Maintained a staff of student technicians- Trained clerical staff on new software and how to use office software more efficiently- Mac hardware and software support- Designed and implemented an Access database for use in help desk support

- Provided art direction for the hospital and affiliates and developed the new corporate logo- Pre-press design for newspaper, magazine, internal newsletters, signage, annual reports- Implementation of the new marketing strategy and creation of fund-raising collateral- Editing and proofing of newsletters and annual reports- Coordinated press bids among assorted printers- Position eliminated due to budget cuts

- User application support and troubleshooting for 30 applications- Wrote technical support manuals for users and for other support techs- Established a set of standards for dealing with problem applications- Researched software packages and determined migration strategies- Transferred to the marketing department

- Ran day-to-day operations of the Alma location- Conducted instructional programs for new clients- Wrote "How-To" instruction sheets and manuals for internet and email basics

Print production, graphic design, and copywriting

Voice overs for spots and production and script writing

Bachelor Of Applied Arts, Sculpture And Commercial Arts With Minor In Art History

Associate Of Arts, Creative Writing

Education record

Diploma, Photography, Writing

Education record

Modern Copywriting: Writing Copy That Sells In 2019

The Complete Digital Copywriting Master Class