Marthinus Duckitt has over 22 years experience in the Advertising/Marketing & Communications industry working for all the major global agencies such as Ogilvy, Young & Rubicam, Grey Advertising and DraftFcb.Marthinus has extensive experience in the traditional ATL environment working as Art Director and Creative Director creating icon campaigns for some of South Africa’s leading companies. (MNet, Mazda, Nedbank, Sun International, Transnet, Spoornet, South African Tourism, Eskom, Toyota, First National Bank, Vodacom, Telkom and Lotto) In the position of Executive Creative Director in the Below The Line discipline he helped reinvent the category with the incorporation of Strategy, CRM, Experiential/eventing and measurement tools. The shift in consumer media habits was the catalyst in a co-collaboration model designed to take advantage of the “teams” collective thinking power, which resulted in an unparallel market first in this space, after only 18 months in operation this new unit won a R100 million worth of new business.Marthinus has won numerous advertising Awards 6 Loeries, London International Gold Print, New York Print and Television Award - Print, Pendoring Award and a Cannes Advertising Finalist.Specialties: Through the line thinking in the Marketing and Advertising environment