Marketing Specialist
CurrentTissot Marketing Specialist• Analyzed and coordinated co-op plans, ensuring compliance with Tissot guidelines and optimal positioning of creative materials.• Monitored co-op plan performance and provided insights to enhance future campaigns.• Supported trade marketing initiatives and project development, including scheduling promotional presentations and maintaining an annual trade project calendar.• Ensured timely execution of trade marketing projects, aligning with organizational objectives.• Managed retail activations and partnership events, increasing brand visibility and driving sales growth.• Led B2B campaign strategies, managing sales funnels, and demonstrating ROI.