Mike Widmer Email & Phone Number

Fairfield, Ct, Us

Connecticut

Comcast Spotlight has a new name: EffectvManage and lead Effectv Local Ad Sales team in the Connecticut market.• Primary goal to reach and surpass revenue budgets utilizing Effectv data-driven, multi-screen campaigns with linear and digital products to grow existing business and consistently develop new business.• Key products include Linear Television, Video on Demand, OTT, Connected TV, and Digital Media.• Provide leadership and inspired direction to the Hartford North team – both with strategic sales efforts and Effectv strategies.

Norwalk, Ct

Manage AMS Connecticut market and lead the team, including LSM, Account Executives, and Support Staff, to surpass local advertising revenue goals. • Primary goal to develop and attain revenue budgets by system and product including Digital, Local Linear CT, News 12 CT - billing developed from direct relationships with over 400 local clients. • Provide leadership and inspired direction to Norwalk team – both with strategic sales efforts and strategies along with the Altice philosophy and go-forward plans.• Successful roll out, implementation, and embrace of multiple digital and advanced advertising products along with data-supported solutions resulting in continued annual revenue growth.• Collaborate with News 12 Network on all advertising opportunities and instrumental in creation of revenue generating sponsorships and featured segments branded with our local clients. • Developed comprehensive and sustaining New Business development culture within Connecticut sales team to grow key categories and diversify client base.• Top level support with agencies and direct local clients to determine goals and develop cost-effective, efficient advertising solutions while strengthening relationships.

Norwalk, Ct

Norwalk, Ct

Manage CMS Connecticut market and lead the team, including LSM, Account Executives, and Support Staff, to surpass local advertising revenue goals.• Manage and lead 10 Account Executives with primary goal to develop and attain revenue budgets by system and product including Digital, Local Linear CT, News 12 CT, and Traffic & Weather. • Successful roll out, implementation, and embrace of multiple digital and advanced advertising products along with data-supported solutions resulting in continued annual revenue growth.• Determine and develop all revenue budgets by system, product and implement Account Executives annual goals.• Provide monthly and quarterly revenue forecasts by system and product.• Review and manage inventory by network to determine value and develop quarterly rates.• Create efficient, cost-effective seasonal packages, promotions, specials, and incentives.• Facilitate national and regional business for Connecticut market from NYI and NCC.• Liaison between sales and all internal partners including traffic, billing, production, research, and marketing.• Conduct department hiring and maintain directives for office expense budgets

Norwalk, Ct

Senior Account Executive selling local advertising avails on 29 cable networks for the Cablevision systems in Norwalk and Bridgeport. Maintained and developed an active list of more than 125 local business accounts while qualifying and cultivating new business prospects. Client consultative sales approach to determine goals and needs and delivered efficient, cost-effective advertising schedules

Bachelor Of Arts - Ba, Communications Sciences

Activities and Societies: Sigma Chi• Concentration in Business Management. • Dean's List, Order of Omega Honor Society.

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