Michael Sanders Email & Phone Number

Cupertino, California, Us

San Mateo, California, Us

Build, lead, and execute PlayStation’s Social Impact and PlayStation Career Pathways content marketing strategy, with an emphasis on building awareness and relevance of the programming and our ongoing commitment to social justice. Supervise and brief both internal and external agencies, designers and writers to align with PlayStation’s voice to ensure storytelling and content matches the overall company brand. Write leadership and firm-wide communications including executive management communications for the Global Head of DEI, agency-wide town hall meetings and virtual employee meetings and draft key messages and ensure timely and consistent communications to employees on current news and agency priorities. Create strategic, engaging, and persuasive communications – shareable stories – to effectively articulate ideas to our internal employee audience across the Sony Interactive Entertainment and gaming industry ecosystem. Lead PlayStation’s social impact presence at industry events and lead with ideation for employee and external facing creative strategies and custom activations. Drive creative development of event experiences that reinforce Sony Interactive Entertainment and PlayStation’s brand and value proposition, including concept development, event narrative, content profile, and target audience.

Mountain View, Ca, Us

Led a team to create and manage a global educator communities’ strategy to drive program development, go-to-market plans for scaled training, equity-based insights and solutions, and community management, engagement and outreach for 100,000+ educators worldwide. Collaborated with product, sales, compliance, legal, communications and marketing teams to align educator programs with business goals and key OKRs. Managed relationships with internal Google teams and external partners to provide the web platforms and applications used to deliver training resources, online learning courses, and certifications. Hired, promoted, mentored and developed a team of program managers to guide strategic program operations and developed team wide ORKs in alignment with business goals and budget. Supported and championed DEIB with the redesign and relaunch of the Education Equity Advisory Committee and the redesign of the North America Go-to-Market team awards program.

Managed education partnerships marketing budget and education partnerships digital resource development for COVID-19. Led Facebook for Education social media channels. Launched the Facebook Educator Guide, a Resources for Online Learning hub, a Back to School hub, and a Teacher Appreciation Week social marketing campaign. Executed marketing and communications strategic initiatives for education audiences to drive awareness and engagement with programs and products like CodeFWD, Tech Prep, DigCitCommit Virtual Congress, Facebook Elevate, Workplace for Education, Spark AR and Messenger Kids. Engaged Strategic Partner Managers with communications and marketing collateral and collaborated cross-functionally with Diversity, Policy, Legal, Communications and Product teams to drive awareness and engagement with K-12 and Higher Ed education audiences. Managed relationships with third-party vendors to build collateral and success stories and metrics to support programs, products, events, and digital surfaces, including leading team social media channels and strategy across Facebook, Instagram, Twitter and other key digital surfaces.

Adelphi, Maryland, Us

Instructed distance learning communications courses. Actively engaged students through frequent interaction that motivates them to succeed, and conveys a genuine energy and enthusiasm for their learning. Guided students in active collaboration and the application of their learning in problem- and project-based learning demonstrations. Provided rich and regular constructive feedback, utilizing rubrics effectively for the assessment of student work, and acknowledging student accomplishments. Demonstrated relevant and current subject-matter expertise, and help students connect concepts across their academic program. Provided feedback to program chair on possible curricular improvements.

Stanford, Ca, Us

Led communications for the University IT (UIT) community on behalf of Stanford’s Office of the Chief Information Officer to build awareness of projects and services for the university and hospital communities. Developed holistic and coordinated communications and marketing approaches, plans and strategies for university-wide IT services including collaborations tools like Slack, Zoom, Jabber, and Google Drive. Contributed to internal communications program for UIT staff by representing UIT interests across Stanford Redwood City campus and managing program communications through content and communications strategy, creation and execution, and cross-campus partnership development.

Washington, District Of Columbia, Us

Led discovery sessions and workshops and developed digital communications strategies for web and social media. Produced content and social strategy deliverables for large- and small-scale social good clients. Advised internal teams and clients of nonprofit, government, and private sectors including, but not limited to, Ad Council, Color Of Change, John Snow, Inc., DC Youth Orchestra Program, James Bell Associates, United Nations Environment Programme, Partnership for a Healthier America, CompTIA, and World Bank, about the effective use of content in web design, user experience, and social media.

Silver Spring, Md, Us

Served as primary press and media contact managing relationships with press, County staff, elected officials, and local and federal government departments. Developed and manage all communications including CEO and grants correspondence, newsletters, strategic communication plans, social media development and management, and email marketing campaigns. Developed narratives highlighting AHCMC’s impact in the community through grantmaking, advocacy, and direct services.

Co-instructed distance learning communications courses at University of Texas of the Permian Basin, Lamar University and Louisiana State University at Alexandria. Facilitated discussion board posts via Blackboard and student engagement via electronic mail correspondence. Advised students on course protocol and grading procedures. Coached students to improve public speaking skills and 21st century social skills.

Washington, District Of Columbia, Us

Guided a caseload of 40 students in a themed cohort incorporating DC-centric career explorations and advised 105 Law and Criminal Justice students, including eight Friday afternoon programs approved by Academic Internship Programs. Monitored and evaluated student/supervisor relationship for professional development of professional skill sets. Served as a liaison between the student and the internship supervisor for problems and site relations concerns.

Washington, Dc, Us

Directed official social media related publicity for Howard University, Howard University Hospital, Howard University Newsroom, Division of Development and Alumni Relations and the Office of the President. Managed the University's online reputation by developing social media strategies, working with brand managers, creating and executing campaigns and building active social communities. Communicated key themes and messages that match University’s mission, marketing programs, program launches and campaigns. Listened to and monitored all social media outlets and draft analytics reports on successes and drawbacks of daily initiatives. Built social media partnerships and make recommendations for maximizing social priorities for the University domestically and nationally. Developed a social media dashboard and directory, social media policy, plan and guidelines and appoint a team of campus-wide social ambassadors to maintain and increase effective communication around University messaging and activity. Conducted ongoing social media information training sessions for designated stakeholders.

Arlington, Virginia, Us

Developed social and communications strategies to promote PBS KIDS series. Researched and created original social media content and plans. Maintained and organized asset database to include clips/show footage, graphics/animation, and audio. Develop press releases, media kits, and internal communications to promote tentpole shows and advise national station affiliates.

Cambridge, Massachusetts, Us

Curated and managed community-based social media campaign and outreach for Witness Uganda.

Cambridge, Ma, Us

Supported and enhanced overall Sustain Arts communication and organization capacity through online content development, assistance with public programs and message and branding creation. Gathered and organized sector arts funding research for use in the Sustain Arts digital platform. Managed organizational communications for platform showcases, fundraising events and the Sustain Arts in-house research gathering database.

Clients/Events include: American Repertory Theater: ART, Levenson Group, New York Fashion Week, GLAAD Media Awards, Solomon Guggenheim Museum, United States Tennis Association’s US Open, BET Networks Sunday Best, and International Cannes Film Festival.

New Orleans, La, Us

Represented the College of Social Sciences as a communications liaison both internally and at select academic and extracurricular events (New Student Orientation, Honors Convocation, 2013 University Commencement). Coordinated and co-managed the inaugural Jazz and American Democracy Professional Training workshop through the College’s Institute for Quality and Equality in Education in conjunction with Jazz at Lincoln Center, New Orleans Parish Public School System, Louis Armstrong Foundation, Higher Ground Foundation and the University of New Orleans. Supported the Director of Student Services with all student related issues including enrollment and academic advising and assisted the College’s Operations Director with budget management and reconciliation and faculty and staff archival data. Increased the college’s social media activity by 75% through active, live and engaging content and monthly campaigns.

New York, Ny, Us

Liaised with cast and crew members to compile playbills for Lincoln Center Theater shows including LCT3's "Disgraced" and "Luck of the Irish," Off-Broadway's (2013 Tony Award winner on Broadway) Vanya and Sonia and Masha and Spike, and the 2013 Tony Award nominated 75th Anniversary Broadway production of Golden Boy. Scheduled press performances, maintained house seat books, compiled and distributed press clips, press releases and memos. Assisted with photo calls, promo events, interviews, pitches, openings, and other press related ventures for Lincoln Center Theater. Responded to all press inquiries. Created and managed web presence and email communication for Philip Rinaldi Publicity and maintained Microsoft Access contact database.

New York, New York, Us

Established and managed publicity via social media and written press releases. Assisted with marketing initiatives for the performing arts center including building social media relationships with the Tribeca Film Festival. Developed strategic marketing, public relations and social media campaigns for individual shows including Tribeca's flagship family series and overall brand. Increased social media content and presence through 50% daily activity.

New York, Us

New York, Ny, Us

Researched and wrote media pitches and press releases. Wrote posts and articles for GLAAD's blog and internal communications. Conducted proactive outreach that communicated GLAAD's work to the public. Assisted with red carpets and press management for high-profile events including GLAAD Media Awards and GLAAD Amplifier Awards.

Baton Rouge, La, Us

Instructed eight sections of Public Speaking with at least 25 college students per class. Co-instructed (as graduate assistant instructor) four sections of Interpersonal Communication with at least 400 college students per class. Judged the department's Mixon Lyceum speech and debate invitational and the state high school rally.

Chicago, Il, Us

B.A., Mass Communication/Broadcasting

M.A., Performance Studies

Ed.M., Arts And Media In Education