Created a successful freelance business offering art direction and creative services to clients nationwide. Called upon as a professional consultant to advise creative development of concepts for both agency work and key clients. Client projects have included interactive site design, banner ads, large-scale graphics, product packaging, print collateral, branding and logo design.PARTIAL CLIENT LIST: Deutsch LA, Fingerprint Interactive, Media50 & Dewey Square Group, DonatWald, Guidance, Tillster, Mattel, Microsoft, Burger King, Kentucky Fried Chicken, Coffee Bean and Tea Leaf, Fatburger, Buffalo Café, SheaMoisture, Nubian Heritage, SAG-AFTRA, NEA, Areva, Maria Shriver’s “The Women’s Conference”, Energize Maryland, DNC, Second Harvest Food Food Bank, Lehr & Black Invitationers, Erin Condren, Homegrown Kids, ONE The Documentary and many more.

Lead creative role spearheading front-end interface design using Agile methodologies of EndPlay’sCMS-driven e-commerce websites for major online retailers. Worked directly with clients to createcutting-edge, responsive design retail stores, allowing the content to render seamlessly from desktopdown to tablet and smartphone. Also collaborated with marketing to create a branded series ofpromotional collateral.

Worked across all internal verticals and brands designing and maintaining promotional areas of theMattel.com website, increasing consistency and developing standards throughout. Responsible fordesigning interactive and mobile properties primarily for Mattel’s Boy brands, including Hot Wheelsand Max Steel. Concepted and directed creative for Barbie Entertainment’s upcoming releases.Spearheaded efficiencies in the area of digital asset management working throughout Mattel andwith external vendors to streamline the process of gathering and sharing artwork and materials.

Duties included working closely with senior-level members of the marketing department to create effective print and interactive materials to promote the re-launch of Connect.com, a music download service powered by Sony. Successfully created a corporate branding guideline standard for all design materials to achieve a more cohesive synergy between all print and web materials. Coordinated with all business divisions including Mobile, Video, eBooks, and Music to develop media to address integrated marketing needs. Worked with the VP of Production to establish guidelines for efficient use and best practices in regard to production and design resources.

Conceptualized overall site experience for a new online model of Sony Connect, which included anexpansive library consisting of television episodes, movies and music available for online download.Responsible for site functionality and mapping of a revolutionary client application which allowed users to creatively search and filter site content, as well as manage media and downloads. In addition, led a site-wide design update of SoapCity.com, a pioneer of the online video download model, which was used internally as a base for the Sony Connect platform. Created concepts for a variety of media.

Sony made the decision to re-invent the Screenblast.com site from its former identity as an early online user-generated content platform to an online extension of newly-acquired video and audio editing software platforms, MovieStudio and Acid. Our team redesigned the site from the ground up and developed dynamic, Flash-based templates, animated photo albums and e-cards for use by site members to display uploaded photography, movies and music. I also was tasked with creating custom illustrations to be included in Screenblast’s Clips and Effects library, and collaborated with internal teams to deliver online and print marketing materials to drive traffic to the site after launch, including co-branded media for other Sony divisions including My Sony, SonyStyle, Everquest, Soap City, Charlie’s Angels, and Sony VAIO.

Coordinated with a team of programmers, designers, copywriters, and account managers to developcreative interactive and print solutions from concept through delivery. Collaborated with clients toassess requirements and determine marketing needs and internally participated in design conception,team brainstorming, and group critique. Worked with outside vendors to pull together all aspects offinal design pieces, including art direction of photo and film shoots, meeting with paper reps, andproofing print jobs. Worked with the technology team to incorporate web-based content managementand email campaign management systems into the design process. These applications were successful in augmenting the company's design and development service offerings to clients and maximizing site development efficiencies.PARTIAL CLIENT LIST: Aramark, Fork Restaurant, IKEA, ESPS/Liquent, McCormick Taylor, NewCourtland Elder Services, NFL Films, SCT, SciQuest, and WRC Media.

Led a staff of designers in creating large-scale strategic creative work for a broad range of projects inboth interactive and print mediums. Developed extreme multi-tasking skills due to the fast-pacedenvironment. Worked together with production, development, marketing, and account teams tostreamline the work process internally, developing creative briefs and wireframes to better communicate client information and job specifications to the internal departments. Responsible for allocatingdepartment resources, conducting employee reviews and interviewing candidates. Worked directlywith the CEO and CFO to design corporate communications. Enhanced functionality of user interfacesthrough the involvement of focus groups and worked with QA to ensure all interactive work was fullytested and error-free. Created detailed web style guides to address site consistency for client sites.PARTIAL CLIENT LIST: Arthur Anderson, Business Week Online, Dunn and Bradstreet, HewlettPackard, Lexis-Nexis, MCI Worldcom, Silversea Cruises, Smithkline Beecham.

Developed abilities in many key areas by working both independently and as part of a team to developprint and web designs for a local and international client base. Addressed the print needs of theprimarily web-oriented agency, including developing creative concepts for logos, brochures, stationery, and promotional materials. Worked one-on-one with clients and printers, handling pre-press work as well as paper selection. Gained skills in interactive development and design consulting, and became a lead creative on many high-profile interactive projects. Responsible for all aspects of web production from optimization and slicing to programming in HTML.PARTIAL CLIENT LIST: DrKoop.com, GetCollege.com, Goldman Sachs, HistoricWings.com, IBM,IPPA.org, KPMG, LuckyGolfer.com, Martinair, Holland & Knight, Ingram Micro, Prestige Cosmetics.

Worked with the Senior Creative Manager to fulfill department-wide production needs includingdesigning packages and logos for Crayola products, ensuring adherence to the corporate identity of the Crayola and Liquitex brand. Constructed comps of new packaging, tested potential and new products, and prepared samples for display and package photography. Involved directly on projects including designing children's activities for Bob Evans restaurants, creating calligraphy for an instructional brochure for the Jazzy line, and constructing a Hallmark font catalog.