Matthew Jackson Email & Phone Number

Sydney, Nsw, Au

Melbourne, Victoria, Au

Find and connect potential alternative healthcare patients with the Alternaleaf Clinic to ensure we are continuing to help hundreds of thousands of patients.

Sydney, Au

BizziEvents connects corporate event planners with vendors. We offer a self-service Platform where event planners can connect directly with vendors, and a Concierge service, where we can support with a range of event planning activities.Customer Research: Qualitative and Quantitative interviews with vendors and event plannersProduct Development: Defining the product and service. Sales and Pipeline Management: Build and progress pipeline of clientsOperations: Negotiating vendor and supplier rates on behalf of clients.Finance and Accounting: Projecting future growth. Re-projecting future growth. Right-sizing future growth.Marketing: Establishment and growth marketing.

Fixed Term Contract consulting and supporting the development of marketing plans for the launch of a non-profit:- ensuring there is a Paid, Earned, Owned, Shared strategy beyond the launch campaign- source and build MarTech stack across CRM, email marketing, social and media tracking

Haymarket, Nsw, Au

Australia and New Zealand Growth.Reporting to the CEO responsibilities include the delivery of the organisations vision, strategy and plan for Employsure's Marketing functions, contributing to the overall success of the organisation.Employsure ANZ offer HR and WHS advice to 30,000 small to medium businesses across Australia and New Zealand. The Head of Digital Growth is focused on a partnership with the sales teams to ensure effective acquisition of new clients, while supporting engagement and retention to ensure net profit growth.Department responsibilities include:Public Relations:- Crisis Management - Proactive & Reactive Outreach to obtain print, online, radio and TV coverageContent:- Copywriting for guides, blogs, sales documentation, presentations and downloadable content - Graphic Design - Web Design- Video Production for testimonials, sales videos, internal videos, webinars and training sessionsMarketing Automation- Marketing Campaigns- Lead scoring- Marketo email automation- Sales pipeline managementDigital Performance / Lead Generation / Demand Generation:- Paid media- Event RSVP generation- Organic search- Organic social- Web development- Web conversion rate optimisation via AB testing- Web analytics

Sydney, Nsw, Au

Reporting to the Chief Marketing Officer, I was responsible for leading the media performance, tactical email campaigns and SEO teams.Some focus areas:Performance Media & Advertising- Oversee the performance marketing team, focusing on meeting and exceeding customer acquisition targets- Diversify and de-risk customer acquisition portfolio- Develop, build and execute an integrated strategy that identifies areas for improving performance across marketing channels including but not limited to: search engine marketing (SEM), search engine optimization (SEO), programmatic display, native ads, video, affiliates, social media advertising (Facebook, Snapchat, Twitter, TikTok, LinkedIn), organic social and content.Use qualitative and quantitative approaches to ensure balance of sales capacity versus customer volumeTeam ManagementEnsure team is working towards the same goals across Partner ManagementOwn executive & commercial relationships with platform partners, conducting regular executive level meetings to ensure ongoing engagement and supportTest Media & StrategiesStay abreast of local and global media trends and drive ongoing testing of channels, formats and strategiesPartner with Customer Marketing & Performance marketing teams to proactively develop new marketing angles and test creative messagingDevelop a vision for Ad Technology stackTracking & ReportingWork with appropriate teams and individuals to ensure appropriate reporting is generated to assess performance at all appropriate levels Review, analyse & compare the competitive landscape and develop a comparative scorecardChampion progressive improvement in the outcome focused optimisation Strategic VisionChampion the development of proprietary processesLead the development of Ad Technology PoC and rollouts, supported by appropriate resourcesIdentify opportunities to leverage corporate and commercial relationships to further enhance acquisition effectiveness

Sydney, Nsw, Au

Developing and implementing the strategic, tactical and operational plans for the Acquisition Marketing team. Delivering over 1m leads annually across multiple financial services business units, such as health insurance, life insurance, home loans, energy, hearing aids and broadband comparison websites. Personal Responsibilities:- Managing the digital marketers and juniors (recruitment, development, coach, mentor and performance manage).- Focus on cost per lead and revenue per lead achievements.- Develop and enhance strategies to improve media and website performance.- Reporting at executive meetings.- Maintain relationships with partners and affiliates.- Identify and test new acquisition channels and strategies.Team Responsibilities:- Social Media Advertising- Native Ads- Paid Search/SEM- Organic Search/SEO- Web Content- Display- Outreach- Affiliate partner management- Public Relations- Website CRO and AB testing via Optimizely XKey successes:- Health Insurance Peak season lead increase by 70% Year on Year, with the previous year being a record volume.- Life Insurance lead increase to target, below budgeted cost per lead target.- Launched new business unit profitably at scale.

Sydney, New South Wales, Au

Reporting directly to the Head of Group Digital Marketing, with the key responsibility to acquire new students across Scentia, including Ivy College and Australian Institute of Management, through digital programmatic media such as paid search, display prospecting, remarketing (site, search, social) and social advertising. Key Tasks:- Paid Search: leading our digital agency to optimise pay-per-click advertising across AdWords & Bing Ads, with a focus on CPL.- Social Advertising: develop and implement acquisition campaigns across social media channels including LinkedIn, Facebook & Instagram.- Remarketing: develop remarketing campaigns (site, search, social) that push students through the enrolment funnel.- Display Prospecting: develop display campaign strategies that increase brand awareness and drive traffic to the website, feeding the top of the acquisition funnel.- Conversion Rate Optimisation: partner with the Website Marketing Manager and digital agency to develop and implement A/B test campaigns that lift the performance of acquisition campaigns across all digital channels.

Chicago, Il, Us

Responsible for all aspects of Precision Media, including Programmatic Display, SEM, Social, Mobile & Video, ensuring work meets highest standards locally and competitively within our network.Managing a team to ensure success across client vertical such as FMCG & luxury retail, while also assisting other teams across the business as needed.Implemented the Subaru Dealer SEM pilot test, running the South Australian and Victorian dealerships.

Chicago, Il, Us

Managing performance of OEM & Tier 1 clients, in regards to Search Engine Marketing.Supporting the Account Manager with all aspects of SEM, including performance management, reporting and client communication. Main point of contact for select clients.Clients were OEM & Tier 1, across verticals such as luxury retail, automotive, technology, non-for-profit & FMCG with annual budgets in excess of seven figures.Bid management software implemented included DoubleClick, Marin and Campanja (including the pilot test) across both of the largest Search Engines in Australia - Google & Bing.Contributed and improved overall rankings to ensure Australia was ranked number one of all media agencies a global client worked with.Contributed to increased investment from select clients, with some clients increasing by 40% YoY based off improved ROIs.

Woodland Hills, Ca, Us

The Campaign Management team is responsible for analysing and maximising overall performance of ReachLocal SEM campaigns in the Australasia Region, providing additional support and insights to the Campaign Services, India Campaign Management & Sales teams.I have been involved with the marketing of the companies PPC campaign, training & upskilling our offshore team to manage campaign performance and maintaining publisher performance.

Woodland Hills, Ca, Us

At ReachLocal my role is to proactively monitor and manage online marketing campaigns in a PPC environment. In order to be proficient in my role, I have become Google Adwords Qualified, passing both the Google Advertising Fundamentals and Search Advertising Advanced Exams.

B2C and B2B outreach and cold sales.Ended up door knocking on a business in Paramatta. A few years later ended up walking back into one of those businesses as a job applicant to land my first role in digital marketing.

Executive Mba, Business Administration And Management, General

Bachelor Of Commerce (B.Com.), Marketing

Education record