Michael Yoder

Michael Yoder Email and Phone Number

Social Media Strategist @ Corewell Health | Amplifying Brand Awareness | Employee Advocacy @ Corewell Health
Michael Yoder's Location
Grand Rapids, Michigan, United States, United States
About Michael Yoder

Applying 15+ years of social media training, education, implementation and consulting experience to lead the strategy and implementation of Corewell Health West Michigan's corporate social media presence across the system. This includes advising and collaborating with Marketing and Communications on both paid and organic social media strategies for service lines and initiatives throughout the organization. Responsible for the implementation and ongoing administration of the system employee advocacy program.As the founder of LinkedUp Grand Rapids, I lead and manage this business social networking group of over 18,000 members based in the Greater Grand Rapids, West Michigan region.Status updates and opinions are mine and do not necessarily represent, nor are they intended to represent Corewell Health's views, positions, strategies or opinions.

Michael Yoder's Current Company Details
Corewell Health

Corewell Health

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Social Media Strategist @ Corewell Health | Amplifying Brand Awareness | Employee Advocacy
Michael Yoder Work Experience Details
  • Corewell Health
    Lead Digital Marketing Specialist - Social Media
    Corewell Health Jun 2013 - Present
    Spectrum Health is now Corewell Health. Applying 15+ years of social media training, education and consulting experience to lead the strategy and implementation of the Corewell Health in West Michigan (formerly Spectrum Health) corporate social media presence across the system. This includes advising and collaborating with Marketing and Communications on both paid and organic social media strategies for service lines and initiatives throughout the organization.
  • Linkedup Grand Rapids
    Founder/Leader
    Linkedup Grand Rapids Mar 2008 - Present
    Grand Rapids, Mi, Us
    Since 2008, I have grown LinkedUp Grand Rapids to over 18,000 members. Aside from college alumni groups, LinkedUp Grand Rapids is the largest business social networking group on LinkedIn that is based in Michigan.
  • Michael D. Yoder, Llc
    Conversation Starter
    Michael D. Yoder, Llc Jun 2010 - Jun 2013
    Functioning as a social business strategist, I facilitated social media learning and adoption for individuals, sales teams, and client companies. This included the development of social media strategies including implementation, and monitoring clients' presence in social media. Specialized in social networking and community development for business.
  • Otterbase
    Account Manager
    Otterbase Sep 2008 - Jan 2010
    Grand Rapids, Michigan, Us
    I worked out of the corporate offices of this Grand Rapids, Michigan based staffing company. I employed the use of various social media channels for networking and business development.I also trained other employees in the use of social media for the same purpose.
  • Kelly Scientific Resources
    Business Development Representative
    Kelly Scientific Resources Apr 2007 - Sep 2008
    Troy, Michigan, Us
    I was responsible for business development with life science, food science, and industrial science clients in West Michigan.
  • Vmstrategies, Llc
    Business Development Consultant
    Vmstrategies, Llc Jan 2006 - Apr 2007
    Consulted with small to medium sized businesses on internal and external communications strategy and implementation.
  • Cdi
    Senior Recruiter
    Cdi 2005 - 2005
    Houston, Texas, Us
    I was on the national recruitment team servicing clients in the Minneapolis/St. Paul area. Clients included companies like US Bank and Target.
  • Meijer
    Consultant
    Meijer 1998 - 2003
    Grand Rapids, Michigan, Us
    I was brought in to create an internal recruiting office for the IT division of the Meijer corporate offices located in Grand Rapids, Michigan. Transformed their recruiting process and took them from net hire of 5 to over 100 within the first 12 months. Transitioned to oversee the vendor managed services area of contracted labor for the IT department of approximately 130 contractors. Reduced contracted IT labor costs by 25% saving Meijer several million dollars per year.
  • Us Signal Corporation
    Director Human Resources
    Us Signal Corporation Mar 1989 - Mar 1996
    Grand Rapids, Michigan, Us
    Created, developed, and oversaw the entire HR function at US Signal. This included recruitment and staffing, payroll, compensation plan, administration of self funded health and welfare benefit plans, development and administration of the employee handbook, and management of a team of three to four staff members.

Michael Yoder Skills

Social Media Marketing Social Networking Social Media Facebook Social Media Measurement Blogging Marketing Marketing Strategy Public Relations Youtube New Business Development Training Strategy Social Marketing Leadership Public Speaking Business Networking Social Networking Sites New Media Online Marketing Business Development Online Social Networking Twitter Business Communications Content Strategy Brand Awareness Linkedin Word Of Mouth Marketing Social Media Coach Community Management Social Media Outreach Social Media Best Practices Social Media Roi Social Networking Strategies Digital Strategy Social Media Monitoring Strategic Communications Marketing Communications Brandwatch Social Media Strategist Linkedin Training Crisis Communications Digital Media Adobe Photoshop Hootsuite Vimeo Social Media Education Bit.ly Online Communities Digg Social Media Relations Wordpress Slideshare

Michael Yoder Education Details

  • Western Michigan University
    Western Michigan University
    Organizational Communication
  • Geneva College
    Geneva College
    Speech & Communications

Frequently Asked Questions about Michael Yoder

What company does Michael Yoder work for?

Michael Yoder works for Corewell Health

What is Michael Yoder's role at the current company?

Michael Yoder's current role is Social Media Strategist @ Corewell Health | Amplifying Brand Awareness | Employee Advocacy.

What is Michael Yoder's email address?

Michael Yoder's email address is md****@****rgr.com

What is Michael Yoder's direct phone number?

Michael Yoder's direct phone number is +161639*****

What schools did Michael Yoder attend?

Michael Yoder attended Western Michigan University, Geneva College.

What are some of Michael Yoder's interests?

Michael Yoder has interest in Football, Social Media, Tweetdeck, Evernote, Delicious, Slideshare, Youtube, Health, Children, Brandwatch.

What skills is Michael Yoder known for?

Michael Yoder has skills like Social Media Marketing, Social Networking, Social Media, Facebook, Social Media Measurement, Blogging, Marketing, Marketing Strategy, Public Relations, Youtube, New Business Development, Training.

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