*** Salesforce ***Setup and customized Salesforce to meet the specific needs of our sales team. Create custom page layouts, dashboards, and custom objects in Salesforce. Imported data from the outdated quote system and customer order history from Epicor ERP system into a Salesforce custom object. Created a Salesforce procedure manual and trained the sales staff and company president on the use of this CRM software.Respond to internal customers’ requests for assistance with Salesforce and helped users create custom list views for Opportunities and Leads.*** Salesforce/Marketing ***Increase email list size by 34% and configured Salesforce to MailChimp integration to capture all new leads and contacts to MailChimp email lists.*** Marketing ***Increased website traffic by 10.5%, leading to an increase in conversion rate and the number of leads, these sales leads resulted in $656,000 in booked sales.Increased website traffic from social media sites by 68% through regular content sharing on Twitter, Facebook, and LinkedIn.Redesigned the company business card and refined the corporate identity to present a more professional image that emphasized our company’s engineering capability.Created an ecommerce site (conveyorpartshq.com) using WordPress and WooCommerce with payment processing, sales tax calculations, and real-time shipping quotes for both UPS Ground and UPS Freight.Created Google Shopping ads and connected a product feed from the ecommerce site to Google Merchant Center.Created, launched, and monitored a variety of Facebook campaigns.

*** Salesforce ***Set up and customized Salesforce to meet our specific needs as requested by our CEO. Created custom objects and custom page layouts. Created custom Salesforce reports and dashboards.Created training materials for our Salesforce instance and trained the CEO and the sales staff on how to use this CRM.Imported the product and pricing from our 200 page, printed catalog into a Salesforce Pricebook.*** Marketing ***Developed a new ecommerce site (floorscalesonline.com), and through SEO, on-site optimization, and PPC campaigns generated $1.3 million in revenue in the first year of operation,Helped turned six paperback books into sales contracts with one of the top US commercial bakery with 60 plant locations.Generated marketing dashboards and business analytics on a bi-weekly basis and discussed these with the CEO.Managed freelance contractors as they worked on other marketing projects resulting in increase productivity without the added costs of full-time staff.Created product brochures, catalogs, print ads, and other marketing material, using Adobe InDesign, Photoshop, and Illustrator.Conducted periodic departmental meetings to inform other employees of new product launches and our current marketing initiatives.Created YouTube videos for product marketing and dealer training.Created and update the password protected dealers only website, allowing our distributors access to technical specifications and product pricing information.Coordinated production of sales-related printed material and trade show graphics with outside vendors.Monitored search engine placement and optimize site design and content to increase website traffic.