Meagan Iris Email & Phone Number

Greater Boston Area

Woburn, Massachusetts

• Updated weekly tracking report spreadsheets to keep track of individuals coming to and inquiring about events
• Worked directly with the marketing, production, and sales teams to collaborate and discuss ways to drive key metrics using social and digital media
• Utilized platforms such as Crunchbase and ZoomInfo in order to provide leads to the sales team to increase conference participation

Greater New York City Area

• Implemented email marketing campaigns for PromGirl and Simply Dresses using the company’s ESP software
• Edited HTML templates by adding content to the company’s ITP and then switching out already existing codes
• Assisted in rendering across multiple ISPs, web browsers, and email clients
• Reported metrics from digital marketing campaigns in order to analyze the campaign’s performance
• Researched multiple competitors’ digital marketing campaigns in order to provide recommendations that could increase profits

Deer Park, New York

• Analyzed copy performance to determine ads that should continue to run, be paused, or additional variations across multiple countries
• Evaluated Google Ad bids based on Click Through Rate and Impression Share performance and made recommendations on increases and decreases that should be implemented or removed
• Assisted with reorganizing ad campaigns and reviewing search queries in order to make recommendations if the keywords should be built out, removed, or added to existing campaigns
• Performed competitive research for advertisers to evaluate mobile search methods
• Took photos for the company’s social media pages and came up with creative caption ideas