Meagan Mcalexander Email & Phone Number

Lake Mary, Florida, Us

· Responsible for the strategy, development, and implementation of CentralSquare's Customer Advocacy & Reference programs. Creating a platform where our customers can share in their successes; through reference activities, speaking engagements, Public Safety & Admin events, and customer marketing collateral. Creating new processes to ensure proper handoff of our clients during their journey through our customer lifecycle. · Responsible for hiring, training, and managing small team of Reference and Community Managers. Responsible for reporting to ELT and LT and our Board of Investors on our accomplishments. · Managed the implementation of ReferenceEdge and rolled out a company-wide training program including videos, process docs, and live Q&As. ReferenceEdge manages all reference and customer marketing requests within SalesForce to streamline our internal processes. · Partner with Sales & Proposals to ensure reference activities are being fulfilled – Work with CSMs and leadership to ensure high quality relationships with our top customers - Creating a point-based loyalty program for internal and external stakeholders- Assisting in a complete website overhaul - Plan and execute customer events, receptions, etc.

· Spearheaded the growth and enhancements of a globally recognized Customer Reference program and reported on engagement and analytics monthly, quarterly, and yearly. · Responsible for hiring, coaching, and managing a team of individuals who leveraged external and internal relationships with key stakeholders to contribute to companywide goals and initiatives.· Developed and maintained a customized database built within Dynamics 365 to manage referenceable contacts, historical data, and all reference and advocacy processes. Streamlined processes for sales and delivery teams to request client information, reference requests, and insights which provide knowledge to support sales pursuits.· Created and exceeded company-wide goals - assuring a 40-50% referenceable customer base - Responsible for relationship building activities with 150-200 enterprise and mid-market customers, industry vendors, Microsoft, and other 3rd parties.· Responsible for all award nominations through Microsoft as well as managed analyst reports and surveys for Gartner, Gartner Peer Insights, Forrester, and Magic Quadrant.· Planned and managed participation at in-person and digital events with Microsoft, Dynamics Communities, industry specific, and internal customer events.· Managed the production and use of all customer collateral including case studies, video testimonials, webinars, speaking engagements, etc.

Supported the growth and maintenance of a scalable reference program where we fostered relationships between PowerObjects and our customer base to drive sales and marketing initiatives. - Responsible for relationship building activities with 100-150 SMB customers, event vendors, and other 3rd parties- Planned and managed company participation at 15 global events with Dynamics Communities, Microsoft, and internal driven events - Assisted in keeping a 30-40% referenceable customer base - Influenced $39M in potential sales by providing 81 reference calls - Worked with vendors to create all company branded items for internal employee use and external use for events and customer gifts

-Processed invoices and collected payments for multiple revenue streams from small/mid-market to enterprise accounts-Acted as the enterprise billing contact for all enterprise accounts to ensure all special billing processes were accurately completed-Owned expense reimbursement processes and training for all employees -Company-wide timecard processing and approval -Reconciled multiple bank accounts daily and managed cash totals to prepare for AP payment runs and payroll funding