Role Highlights:Collaborated with Managing Director on Company Start-up - Was headhunted to assist Managing Director with planning and set up of all functional areas of Bodum Australia. This included the recruitment and selection of all members of national sales and operation teams, creation and implementation of internal policies and procedures with regards to import, distribution and sales team strategies Brand Expansion and Repositioning - Leveraged global brand positioning, taking into consideration market conditions and competitor landscape to determine Australian product range. Also developed and implemented national marketing campaigns including retailer specific programs, which met budget requirements in first year of operationRepresentation of Brand at International and National Trade Shows - Twice yearly successfully lead sales team in preparation for industry trade shows, this included determining promotional schedule, brand communication to retailers and media as well as team sales strategy. The successful fairs lead to range extension in existing retailers, new accounts, as well as cementing the brand’s position as an industry leader.Annually represented the brand at Ambiente, an international trade show held in Germany, to meet with major accounts to confirm season promotions and new product ranging.

Role Highlights:Development of exclusive cookware ranges for Key Retailers - Worked collaboratively with retailer category buyers to develop exclusive ranges, reducing competition in the retail market which resulted in increased market share and achieved higher gross profit for all stake holders.Improved cohesiveness of internal teams - Following feedback from customer care, and logistics team a number of opportunities were identified to improve team cohesion. Initiatives were implemented which included an on-boarding program, improved communication methods as well as tracking of international product shipments.Successful sourcing trips to International trade fairs - Attended international trade fairs (Hong Kong, Guangzhou and Frankfurt) three times a year to source new product under licensing agreements, manufacturers and identify international brands to add to the business portfolio.