Meagan Redelman's Location
Sydney, New South Wales, Australia, Australia
Meagan Redelman's Contact Details
Meagan Redelman work email
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Meagan Redelman personal email
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About Meagan Redelman
Overall responsibility for creating, planning, directing and executing upon the strategic direction of Redsbaby. Lead a core team toward effectively managing the daily operations, focused on an agenda of growth and sustainability. Drive operational excellence while role modelling positive leadership behaviours.
Meagan Redelman's Current Company Details
Meagan Redelman Work Experience Details
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Co-Founder And Managing DirectorRedsbaby Jul 2013 - PresentSydney, Nsw, AuOur JourneyFrom the beginning, our vision has been to enrich the lives of families worldwide.Redsbaby was founded in 2013 when Brett Redelman and I set out to create a pram designed specifically for Australian families.What started from humble beginnings has grown into a range of beautiful and innovative baby products all made for the same purpose, to enrich the family journey. Responsibilities and achievements- Develop a long-term business strategy with a foundation of maximising strategic competitive advantage and a core objective of delivering sustainable, profitable growth.- Develop a strategic annual business plan; manage and oversee the execution of the plan with internal and external resources.- Set clear goals and objectives for the business, aligning team members to the company vision and values.- Strategic resource planning to achieve annual business plan and objectives, including the recruitment and development of talented individuals and teams and the procurement of strong and reliable external resources.- Ensure alignment of functions and projects whilst overseeing the strategic and creative direction for both brand and product.- Effective and responsible management of resources and expenditures.- Establish structure and processes that meet the strategic and cultural needs of the business.- Procure and manage off-shore suppliers.- Develop and deliver a strong, profitable product portfolio in alignment with target market requirements.- Leadership and mentoring.If you're interested in joining our dynamic, market-leading team of employees, follow our LinkedIn page for current job listings.
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Apac Product Marketing ManagerTomtom Dec 2012 - Dec 2013Amsterdam, North Holland, Nl -
Anz Product Marketing ManagerAcxiom Australia Nov 2011 - Dec 2012Conway, Arkansas, UsKey Role: Product marketing role across multiple product portfolios and sales channels. Effectively take products to market in a way that is meaningful to identified target markets through communicating core value propositions, positioning and key messages. Key Accountabilities:ANZ Go-to-market strategy• Develop and manage an effective ANZ go-to-market product strategy that provides direct sales, account management and the broker channel with the right level of product support to guide customer interactions from initial contact through to purchase and delivery.New Product Launches• Manage go-to-market initiatives for new product developments, including value propositions, key messages, target markets, product collateral and internal training.• Develop core value propositions and key messages aligned to product portfolios and product sets.• Develop appropriate communication strategies across multiple distribution channels, including direct sales, client accounts and brokers appropriate for the new product development or enhancement.Product Marketing Plan Development and Execution• Develop, manage and deliver the ANZ Product Marketing Roadmap which aligns with the ANZ Product Plan.• Educate the Acxiom ANZ business on the product vision and roadmap to ensure the business is informed of new initiatives, market changes and how to best respond.ACHIEVEMENTS AND ACCOMPLISHMENTS• Successfully introduce a go-to-market strategy that enables Acxiom to take products to market in a way that communicates core value propositions across a range of distribution channels.• Effectively launch over ten product initiatives, including development of sales support and collateral appropriate for the target market and distribution channel.• Successfully develop and introduce value propositions and key messages aligned to existing and proposed product set for consistent product communication. -
Product ManagerSunbeam Australia Dec 2009 - Nov 2011Botany, Nsw, AuKey Role: Marketing role with product portfolio responsibilities.Key Accountabilities:Manage Product Categories• Drive product categories by way of identifying new product opportunities and updating specifications of existing products to ensure they remain competitive.• Drive NPD by working with project management on sourced or developed products.• Prepare relevant category plans as part of the annual business plan by gathering marketing information and working with the Product Marketing Manager on future product strategy.• Manage marketing budget for areas of responsibility and assist in annual budget planning.Consumer Promotions and Advertising• Implement consumer promotions (and other below-the-line activity including POS) to drive general sales through the trade at key selling periods, and during other times, focusing on specific product categories in line with annual marketing plans. Manage successfully within budget.• Assist in the development of above-the-line advertising strategy for categories of responsibility and umbrella marketing campaigns.Data Analysis and Presentations• Analyse market statistics - including market shares (GfK), internal sales (COGNOS), share of voice (CMS) and report on sales trends and identify required actions.• Analysis and application of market research data including consumer behaviour and target segments.• Preparation and presentation of category reviewsACHIEVEMENTS AND ACCOMPLISHMENTS• Manage 50+ SKUs ensuring they remain competitive. Initiate promotional activity, reposition product or drive product replacement projects where the product is not longer competitive or manufacturing cost increases have resulted in poor margin.• Successfully launch twelve new products within set budgets and key milestones.• Effectively run three consumer promotions from concept through to completion, reaching targeted sales, within budget and set time frames. -
Marketing And Production CoordinatorLiving Textiles Co. Jan 2008 - Dec 2009Tustin, California, UsKey Role: Coordinate new product development, online activities, events and presentations. Coordinate all production activities and specifications with China from design to full production. Key Accountabilities:New Product Development, Website/ CMS, Events and Presentations• Assist in market research including trends and market opportunities, report on competitor behavior.• Assist in driving NPD through team meetings, assessing design concepts and competitors• Manage product photo-shoots• Coordinate design and preparation of artworks for advertising, events, and tradeshows• Coordinate design, associated print/ digital promotions for online marketing strategy.• Assisted in design, development and launch of new corporate website: national and international (UK and USA) and new sister-company website.• Maintenance (ongoing) of CMS database involving data-entry and content pages for all websites.• Assist in planning and executing sales events and functions for buyers• Preparation of business presentations for retail buyers and experience in giving sales presentations to store staff.Production• Preparation of all production sheets for off-shore production (China)• Assess sample production with design team and communicate changes from sampling with production factory managers to ensure accurate full- scale production.• Design and implementation of design/production and launch schedule to increase accuracy of expected launch dates.ACHIEVEMENTS AND ACCOMPLISHMENTS• Contributed to growth of business leading to successful expansion into United States and UK• Development and launch of new corporate website has led to increased online usage and sales.• Design and implementation of production and launch schedule has led to increased efficiency in NPD process, significantly reducing costs through identification of tasks, and modification of individual project time-lines.
Meagan Redelman Skills
Product Marketing
Product Development
Marketing
Strategy
Market Research
Product Management
Product Launch
Management
Marketing Communications
Customer Value Proposition
Brand Development
Product Strategy
Consumer Durables
Product Lifecycle Management
Promotional Campaigns
Consumer Goods
Positioning
Go To Market Strategy
Analytics
Messaging
Meagan Redelman Education Details
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UnswMarketing Major -
UnswBachelor Of Design (B.Des)
Frequently Asked Questions about Meagan Redelman
What company does Meagan Redelman work for?
Meagan Redelman works for Redsbaby
What is Meagan Redelman's role at the current company?
Meagan Redelman's current role is Co-Founder and Managing Director at Redsbaby.
What is Meagan Redelman's email address?
Meagan Redelman's email address is me****@****tom.com
What schools did Meagan Redelman attend?
Meagan Redelman attended Unsw, Unsw.
What skills is Meagan Redelman known for?
Meagan Redelman has skills like Product Marketing, Product Development, Marketing, Strategy, Market Research, Product Management, Product Launch, Management, Marketing Communications, Customer Value Proposition, Brand Development, Product Strategy.
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