Conducted Go-to-Market analysis for products / initiatives within the Nasdaq Investment Intelligence division. Conducted ICP and TAM/SAM/SOM evaluations, helped define Competitive Positioning, Core Value Props and Objection Handling. On a higher level, conducted in-depth evaluations to determine commercialization viability of specific products and potential new revenue streams. Findings were shared with senior leadership and instrumental in determining go/no-go decisions.

-Led marketing strategy and executuon for Market Data and Analytics - Americas; extending to Canada, EMEA and LatAm regions.-Highly skilled in formulating and building strategic partnerships with clients and industry colleagues.-Created and executed global marketing campaigns focused on industry leaders and emerging fintech startups.Systems: Salesforce, Eloqua, Google Analytics, Asana, Pitch Decks

/GIV/ was an experiential pop-up shop focused exclusively on products with purpose (Headbands of Hope, PURPOSE Jewelry, The Shine Project, DIFF Eyewear and more). /GIV/ strived to foster awareness and action for local and national charities and non-profits through the retail shopping experience.

-Supported Global Index Group and Data Products divisions

-Provided marketing, advertising and sales support for multiple business units within the organization, including The Nasdaq Stock Market, Global Data Products, Global Index Group and Nasdaq.com.-Strategized, created and implemented marketing campaigns for product launches, customer retention and brand awareness.

-Marketing strategy development for sister multimedia and software companies