Meagan Campbell Email & Phone Number

In this position, I lead on the Inclusive Workplaces national advertising campaign. Currently in its fifth year, the campaign builds on the government of Canada’s commitment to improve inclusion and financial security of Canadians with disabilities.I am responsible for the development of the campaign (planning, research, liaising with stakeholders), the execution (including working with internal and external stakeholders), and the final measurement to ensure we have met our communications and marketing objectives. I am the main point of contact with other federal departments, external suppliers, senior management, and other partners. I collaborate with them regularly to ensure the project moves according to set deadlines and expectations. I also manage a Communications Advisor, giving guidance, feedback and support to allow them to excel in their role.I also lead on the Micro-Campaigns file, a multi-project dossier that covers all internal advertising buys under $25k. As lead on this file, I developed a strategic way forward to ensure clients can maximize their advertising budgets even on a small scale. I presented this strategy to managers across the department and the plan was also shared with senior management. In addition to the development of the file, I also led on each of the individual campaigns, giving advice, directing the execution, and performing final measurement to ensure alignment with objectives. As the project grew, I trained a team of three to support in the operations of this file, which included the adoption of internal Google Ad buys - a first for this department.

I led the Public Health Network (PHN) Communications file, coordinating with federal, provincialand territorial (FPT) governments and federal colleagues. As this was a new team, I focused onthe evolution of communications engagement with FPTs and led on educational piecesestablishing the team’s role. In addition to supporting weekly meetings, I also worked to improvethe efficacy of this group by analyzing feedback, ultimately to make recommendations thatinformed the revision of the PHN Communications Terms of Reference. Through consultationwith PHN Communications members, I identified the way forward for future engagement and call to action for PTs. These consultations were instrumental as I led the revamp of the Pan-Canadian Health Network site, providing communications advice to the Special Advisory Committee (SAC) Secretariat, established to lead a pan-Canadian response across FPT governments in the event of COVID-19 as a public health crisis.I also supported the SAC Secretariat as part of my main duties. This included debriefing theSecretariat regularly, providing communications support on products, including statements fromthe Council of Chief Medical Officers of Health (CCMOH).I managed a new Communications Officer in this role, giving guidance, feedback and support asI provided meaningful projects to encourage growth.

Greater Ottawa Metropolitan Area

I worked in social marketing at Public Safety, as the lead of the online Child Sexual Exploitation (CSE) file. This three year campaign, currently in the first year, is part of the extension of the National Strategy for the Protection of Children from Sexual Exploitation on the Internet (the National Strategy). As lead on this campaign, I wrote a comprehensive strategy that is audience-focused and is backed by evidence-based research. I am the main point of contact with other federal departments, non-government organizations, and other partners who have a vested stake in this file - I collaborate with them regularly.I also researched and wrote the Cyberbullying campaign, an on-going file at Public Safety. This involved researching, writing strategy, collaborating with partners, setting up Public Opinion Research, and drawing meaningful conclusions from these insights. I handed this project off to a colleague when I picked up the CSE file.I worked on the contracting process to hire a creative agency that would work on all Public Safety files. This involved a fair amount of research and work both on drafting the document, putting it out to bid, reviewing bids and selecting a firm, with the assistance of PSPC. I now work closely with the hired creative agency, insuring their work is closely tied to Government of Canada priorities, Public Safety messaging, and research on the CSE file.

Ottawa, Canada Area

I developed the Social Media Strategy and Implementation Plan for our team at Canada Border Services Agency by involving myself in discussions and assessing gaps. This involved setting out the year's objectives, describing exactly how each channel would be used to meet these objectives, outlining the team's resources, creating benchmarks, and setting the appropriate quantitative and qualitative methods for measuring success.I formalized the social media approval process and established a more comprehensive interaction protocol, reducing confusion for our communications colleagues.While working for Canada Border Services Agency, I launched a LinkedIn account, and established a regular posting schedule, opening another venue to reach an audience of more than 16K followers. To support this launch, I created a strategy along with three months of banked content; training material for communications advisors; and promotional content for internal and external audiences.

Ottawa

In this acting role, I led the social media team for a period of six months. During this time, I strengthened relationships with regional offices while working towards a reorganization and restructuring of the Agency. This involved setting up and chairing regular monthly meetings; overseeing the creation and use of a strategic social media calendar; making recommendations and giving advice to senior management; and researching best options for moving forward.I was able to perform my roles under minimal supervision during a time of organizational adjustment and uncertainty.

Ottawa, Canada Area

I provided assistance, support, and recommendations to both clients and managers on social media products and plans. This includes a variety of educational elements, including reporting, research-based advice, and presentations.While working for Public Safety, I launched a LinkedIn account, and established a regular posting schedule, opening another venue to reach an audience of more than 6,000 followers. To support this launch, I created a strategy along with three months of banked content; training material for communications advisors; and promotional content for internal and external audiences.

Place Du Portage

Often as a team of one, I managed, published, monitored, and reported on Public Services and Procurement Canada corporate social media presence (Twitter, Instagram, Snapchat, Facebook, LinkedIn, Flickr, and YouTube). In a department that was relatively new to social media, I was able to show and ultimately convince colleagues and management of its usefulness in connecting with our audiences.Education and teaching was a major component of this job. I supported in the development and implementation of social media plans, which included meeting with colleagues to better understand their client's requirements and working with them throughout the project, including course-correction mid-project and measurement and recommendations at the end. At this time, social media use by the Government of Canada was relatively new. This meant that colleagues needed support to develop strategic plans, and proof that it was reaching their desired outcome. I developed weekly reports for the Minister’s Office, as well as monthly reports for Communications Managers, along with analysis and recommendations.I hired, supervised, and mentored an employee, giving them meaningful projects and responsibilities.

Place Du Portage

Provided communications support to the Communications Advisor and Communications Manager as required.Provided strategic communications advice on how to better use the various Internet and Intranet sites to communicate effectively with audiences.Supported in the development and implementation of communications plans, products and activities as required for engagement of employees within the department and other government client departments.Ensured Communications Branch approvals are obtained on products and activities as required.

Ottawa, Canada Area

Researched, wrote, revised, and edited communications products including communiqués, Web content, bulletins for senior travel officers and news releases.Regularly provided assistance, support, advice and recommendations to the manager of Communication and Client Services as well as the Communications team on internal communications products. Trained client departments through online seminars (Webex). Through these training sessions, I instructed users (government business travellers) on how to use the travel system as well as answer specific travel-related questions on the spot. I am then available for follow up (through a help desk email and by telephone) if users have any questions or concerns.Provided client support through e-mail and telephone. I communicated in a clear, concise and quick manner so that clients can have their questions answered in a way that increases their own productivity.